{"id":5854,"date":"2024-08-01T06:48:29","date_gmt":"2024-08-01T06:48:29","guid":{"rendered":"https:\/\/kartra.com\/blog\/\/"},"modified":"2024-09-11T20:03:41","modified_gmt":"2024-09-11T20:03:41","slug":"coaching-packages-pricing","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/coaching-packages-pricing\/","title":{"rendered":"How to Develop Coaching Packages (and What to Charge)"},"content":{"rendered":"\n<div class=\"glide-spacer \"><\/div><section class=\" ctn ctn-950   \"><div class=\"wrapper\">\n<p>Your packaging and pricing says a lot to potential clients about your value and what they should expect from a purchase! Many coaches struggle to find the best way to offer their coaching services to clients (and at what cost), especially because the right combination is unique to every coach. In this ultimate guide, you\u2019ll learn how to put together profitable packages that serve your brand and your clients well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choose-the-best-coaching-model-for-your-niche\">Choose the best coaching model for your niche<\/h2>\n\n\n\n<p>Whether you\u2019re a fitness coach, business coach, career coach, or any other type of coach, niching down is an extremely important part of success. Only once you\u2019ve honed in on your unique brand and message, can you package your services in a way that aligns with your audience\u2019s specific needs.<\/p>\n\n\n\n<p>And remember \u2014 today\u2019s online \u201cshoppers\u201d are accustomed to having options. It gives them a sense of safety and control when choosing products and services. So as you consider various coaching models, don\u2019t think in terms of one-size-fits-all. You can mix and match elements of multiple models or perfect a specific one. Either way, decide what you will do based on your ideal client.<\/p>\n\n\n\n<p>Read on to learn about the four most common models for online coaching \u2014 and how you can layer these together to offer <a href=\"https:\/\/kartra.com\/blog\/upselling-and-cross-selling\/\">upsell<\/a> and downsell options that maximize signups and keep clients coming back.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-popular-types-of-coaching-models\">Popular Types of Coaching Models<\/h4>\n\n\n\n<figure class=\"wp-block-table is-style-stripes has-font-size-18-font-size\"><table class=\"has-black-color has-text-color has-link-color\"><thead><tr><th>Model Type<\/th><th>Advantage<\/th><th>Challenge<\/th><\/tr><\/thead><tbody><tr><td>One-to-one<\/td><td>Simple and personal<\/td><td>Limit on scalability<\/td><\/tr><tr><td>Group<\/td><td>Versatile middle-tier option<\/td><td>High turnover<\/td><\/tr><tr><td>Membership<\/td><td>Most scalable long-term<\/td><td>Demands the most resources<\/td><\/tr><tr><td>Program<\/td><td>High revenue opportunities<\/td><td>Requires a steady pipeline<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-one-to-one\">One-to-one<\/h3>\n\n\n\n<p>In this classic model, coaching clients pay you for your time \u2014 often at an hourly rate or by a monthly retainer. You can also incorporate 1:1 coaching calls in memberships and programs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-advantages-of-1-to-1-coaching\">The advantages of 1 to 1 coaching<\/h4>\n\n\n\n<p>This model is simple and proven. It\u2019s the most intuitive way to coach clients, and it\u2019s where most coaches start. One-to-one coaching is also a versatile model, as you can provide sessions in-person, online, or in a hybrid setting.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenges-of-1-to-1-coaching\">The challenges of 1 to 1 coaching<\/h4>\n\n\n\n<p>It\u2019s difficult to scale! If your only pricing option is direct access to you for an hourly rate, then finding time to market and grow will always be a struggle. You\u2019ll also hit a revenue ceiling \u2014 there\u2019s only so much time in your schedule for individual coaching sessions.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-our-advice\">Our advice<\/h4>\n\n\n\n<p>Mix in lower-effort\/higher-profit service models (such as memberships) to diversify your revenue streams and free up more time for growing your business.<\/p>\n\n\n\n<p>Also, make sure you understand how much it costs you to acquire and service a client to ensure you\u2019re not losing money. If you\u2019re newer to coaching and don\u2019t yet have the level of expertise to charge top dollar for 1:1 coaching services, you\u2019ll need a plan for raising your rates and introducing exclusivity as you grow.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-group-coaching\">Group coaching<\/h3>\n\n\n\n<p>Many coaches pivot to group coaching when they find themselves booked out with one-on-one sessions. Group coaching can be part of a membership or program experience or simply another option for clients who want to interface with you at a more affordable price.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-advantages-of-group-coaching\">The advantages of group coaching<\/h4>\n\n\n\n<p>Group coaching is a good middle-tier option, making the hours you spend servicing clients stretch further. Clients still get direct access to you, but you can template programs, utilize group communication, and serve many people at one time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenges-of-group-coaching\">The challenges of group coaching<\/h4>\n\n\n\n<p>Groups tend to have high turnover, so the biggest challenge to scaling your business with this model is keeping clients engaged so that they don\u2019t drop out.<\/p>\n\n\n\n<p>Because you\u2019ll be running a more standardized program than with 1:1 coaching, a lot of your service time will be spent developing onboarding and FAQ documentation, collecting feedback, and improving your program on a regular basis.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-our-advice-0\">Our advice<\/h4>\n\n\n\n<p>Group coaching is a different ballgame than one-on-one sessions and requires significantly more structure. You\u2019ll need to set clear expectations, have a plan for keeping everyone engaged, and ensure your model is scalable. Learn more in our in-depth <a href=\"https:\/\/kartra.com\/blog\/group-coaching\/\" target=\"_blank\" rel=\"noreferrer noopener\">guide to group coaching<\/a>.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-membership\">Membership<\/h3>\n\n\n\n<p>In a membership model, coaching clients pay a monthly or annual subscription through an <a href=\"https:\/\/kartra.com\/feature\/membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">online platform<\/a>. The membership may include a designated number of 1:1 or group coaching sessions, or it can give members access to online courses and other coaching materials that they can work through in their own time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-advantages-of-a-coaching-membership\">The advantages of a coaching membership<\/h4>\n\n\n\n<p>A membership is the most scalable model for online coaches. Packaging your programs for independent use enables you to reach potentially hundreds of clients at a time!<\/p>\n\n\n\n<p>Building a membership model alongside other types of packages is a great way to diversify revenue streams and enhance client satisfaction by providing options that meet different needs and budgets. This approach also comes with a couple unique marketing advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lower-cost membership option demonstrates the added value of your higher-tier programs. It\u2019s the illusion of the \u201cmiddle\u201d level \u2014 most people feel that a middle price option gives them the best bang for their buck.<\/li>\n\n\n\n<li>A membership also improves retention by providing your one-on-one and group coaching clients a downgrade option when they face busy periods in their lives. Rather than quitting altogether, they can stay engaged with a membership. This flexibility helps maintain the client-coach relationship and fosters a sense of loyalty and continuity within the coaching program.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenges-of-a-coaching-membership\">The challenges of a coaching membership<\/h4>\n\n\n\n<p>It can be expensive and time-consuming for coaches to develop the pipeline needed to keep business flowing. It\u2019s also a challenge to successfully manage a large number of clients.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-our-advice-1\">Our advice<\/h4>\n\n\n\n<p>Make sure the membership can essentially run on autopilot so it doesn\u2019t take over your time. Choose a robust <a href=\"https:\/\/kartra.com\/feature\/membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership platform<\/a> with automated tools for tasks such as scheduling, client communication, and progress tracking. Membership and course platforms are also helpful for managing a library of exclusive videos and resources.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-high-ticket-program\">High-ticket program<\/h3>\n\n\n\n<p>High-ticket coaching programs involve structured coaching with a defined start and end date, often focusing on specific goals. Clients typically pay a fixed rate upfront or choose a payment plan.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-advantages-of-a-high-ticket-coaching-program\">The advantages of a high-ticket coaching program<\/h4>\n\n\n\n<p>These programs often command higher prices due to their intensive nature and promised results. To successfully market high-end coaching programs, emphasize your unique selling points and success stories. Even if you\u2019re less experienced, you can start with a pilot program and gather testimonials to build credibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-challenges-of-a-high-ticket-coaching-program\">The challenges of a high-ticket coaching program.<\/h4>\n\n\n\n<p>By their nature, high-ticket programs are fixed in length, so they require a steady pipeline full of potential clients if this is your only model. The program also needs to deliver tangible results within a specific time frame, making it less flexible than coaching services with an indefinite length.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-our-advice-2\">Our advice<\/h4>\n\n\n\n<p>Like memberships, programs can actually serve as a pipeline for the other parts of your business. For example, you can upsell your one-on-one or group clients into this temporary program, or when clients complete the program, you can downsell your membership option to them as a way to maintain their results.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-design-individual-coaching-packages-around-your-clients-goals\">Design individual coaching packages around your clients\u2019 goals<\/h2>\n\n\n\n<p><em>\u201cWhat should my coaching package include?\u201d<\/em><\/p>\n\n\n\n<p>There are so many different ways to put together a coaching package that it can feel like there\u2019s no real system for deciding what does or doesn\u2019t make it in.<\/p>\n\n\n\n<p>To avoid uncertainty or randomness, start with your audience\u2019s goals and design the whole package around what they need to accomplish those objectives.<\/p>\n\n\n\n<p>Every part of the coaching offer \u2014 the number of sessions in the package, period of time, 1:1 vs. group elements \u2014 should be worked out based on how effectively it moves your client from Point A to Point B.<\/p>\n\n\n\n<p>Don\u2019t worry if you make some wrong assumptions at first. The more you interact with your clients, the more you will understand what they need! And if you already have a few clients, pay attention to their feedback, their questions, and their common challenges. These insights are invaluable as you build out your coaching business and present new packages.<\/p>\n\n\n\n<div class=\"wp-block-group kartra-blog-cta has-gray-2-background-color has-background has-global-padding is-content-justification-center is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-23441af8 wp-block-group-is-layout-flex\">\n<h6 class=\"wp-block-heading has-font-size-20-font-size\" id=\"h-find-coaching-package-examples-on-the-websites-featured-in-our-list-10-examples-of-excellent-coaching-websites\">Find coaching package examples on the websites featured in our list: 10+ Examples of Excellent Coaching Websites<\/h6>\n\n\n\n<div class=\"wp-block-buttons wp-container-content-5b984bb6 is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-fc306653 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kartra.com\/blog\/examples-of-coaching-websites\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">READ NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-meaningful-distinctions-between-packages-or-tiers\">Create meaningful distinctions between packages or tiers<\/h2>\n\n\n\n<p>A common mistake that new coaches make is offering a variety of packages or tiers without clear distinctions between them. Each offering might be slightly different, but it\u2019s not readily obvious why a client would choose one over another. The result is that most clients choose the cheapest option \u2014 or worst case scenario, they\u2019re not compelled to choose any.<\/p>\n\n\n\n<p>There are many ways that packages can be distinguished from each other:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Program length<\/li>\n\n\n\n<li>Number of sessions<\/li>\n\n\n\n<li>Subject matter<\/li>\n\n\n\n<li>Products and services offered<\/li>\n\n\n\n<li>Coaching models (such as 1:1 vs. group)<\/li>\n<\/ul>\n\n\n\n<p>We can\u2019t tell you the best way to divide your packages. But what we can tell you is that <strong>each package or tier needs a distinct purpose!<\/strong><\/p>\n\n\n\n<p>For example \u2014 if the main difference between two packages is that one of them offers 1:1 coaching while the other offers group coaching, don\u2019t assume that is enough distinction. Why should certain types of clients pay more for individual sessions? <em>Why would another type of client get more value out of a group dynamic?<\/em><\/p>\n\n\n\n<p>Providing multiple choices isn\u2019t just a marketing tactic \u2014 the options need to reflect a true variety of needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-price-your-coaching-packages\">How to Price Your Coaching Packages<\/h2>\n\n\n\n<p>Once you decide the best way to deliver your coaching services, you\u2019ll need to set a specific price. As you probably guessed, there\u2019s no magic number that works for everyone. The good news is \u2014 you have the freedom to charge a coaching fee that works for you and your clients!<\/p>\n\n\n\n<p>Here are three tips on how to arrive at the best price for each coaching package.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-focus-on-worth-not-cost\">1. Focus on worth, not cost<\/h3>\n\n\n\n<p>You can\u2019t completely avoid thinking about cost. After all, you need to consider your target audience\u2019s resources and what makes sense for their lifestyle. But ultimately, pricing your services is about worth. People make buying decisions based on what they expect to receive from their investment!<\/p>\n\n\n\n<p>Business owners who are worried about sales often fall back on the idea that lower prices will attract more clients.<\/p>\n\n\n\n<p>While this can be true in some situations, many consumers actually associate higher prices with higher value and would rather pay more for a better experience. However, that high price point can backfire if students don\u2019t feel they got what they paid for.<\/p>\n\n\n\n<p>Ultimately, people want a product or service that is worth their money. Overpricing and underpricing both discourage sales in different ways \u2014 one by overpromising and the other by underselling.<\/p>\n\n\n\n<p>Here are some categories to think about while you assess the value of your services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informational:<\/strong> your clients will receive expert direction and information difficult to find elsewhere<\/li>\n\n\n\n<li><strong>Monetary:<\/strong> clients will earn or save money as a direct result of working with you (this one really puts the cost of your services into perspective!)<\/li>\n\n\n\n<li><strong>Experiential:<\/strong> in signing up for your program, your clients will gain access to a unique experience and\/or online community distinct to your brand<\/li>\n\n\n\n<li><strong>Transformative:<\/strong> the trajectory or quality of your clients\u2019 lives will be impacted through your coaching<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-don-t-copy-the-competition\">2. Don\u2019t copy the competition<\/h3>\n\n\n\n<p>Competitor research is helpful for gaining insights about your market and your audience. But don\u2019t set a price that is purely based on what other coaches are doing. It\u2019s common for service providers to analyze their competitors and find a middle-of-the-road price that seems safe. The problem with this approach isn\u2019t that the number is always wrong \u2014 but that it\u2019s all about the competition instead of your brand!<\/p>\n\n\n\n<p>Once you\u2019ve found your coaching niche, you don\u2019t have to be as concerned about what everyone else is doing. Your biggest consideration is whether your coaching price aligns with your brand \u2014 because your brand is already something different from the competition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-set-a-specific-revenue-goal-for-your-business\">3. Set a specific revenue goal for your business<\/h3>\n\n\n\n<p>Whether coaching is your weekend side-hustle or your full-time job, having a specific revenue goal helps protect you from undercharging clients or overstretching your time. A goal also puts hard numbers to a particular coaching model \u2014 showing you your earnings potential and what it will take to get there.<\/p>\n\n\n\n<p>Here\u2019s a simple pricing formula that breaks down how much you have to charge based on a revenue goal and the number of clients on your roster.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-pricing-formula-for-coaches\">Pricing formula for coaches<\/h4>\n\n\n\n<p><strong>[Revenue Goal] \/ [Number of Sales] = [Price of Offering]<\/strong><\/p>\n\n\n\n<p><em>Example of a 1:1 coaching model: $2,000 per month \/ 20 sessions = $100 per session<\/em><\/p>\n\n\n\n<p><em>Example of a membership model: $2,000 per month \/ 20 members = $100 monthly fee<\/em><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Wondering where to find new clients and how to grow your business? Check out our guide to <em><a href=\"https:\/\/kartra.com\/blog\/marketing-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing for Coaches: Practical Tips &amp; Strategies<\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-give-yourself-room-to-grow-with-kartra-s-online-coaching-platform\">Give yourself room to grow with Kartra\u2019s online coaching platform<\/h2>\n\n\n\n<p>As we discussed at the beginning, online coaching is a varied industry with no single model or package or price. You have to find the best system for your business \u2014 and adapt to meet client needs as you grow!<\/p>\n\n\n\n<p>This is one reason we\u2019re excited about the possibilities for online coaches who run their online business through Kartra.<\/p>\n\n\n\n<p>Our <a href=\"https:\/\/kartra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">all-in-one platform<\/a> was designed with all the tools you need to create, market, and scale your online business \u2014 so that what you offer your clients isn\u2019t limited by your software.<\/p>\n\n\n\n<p>Some of Kartra\u2019s key features for coaches include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Landing page and form builder<\/li>\n\n\n\n<li>Membership site software<\/li>\n\n\n\n<li>Appointment scheduling<\/li>\n\n\n\n<li>Email software<\/li>\n\n\n\n<li>Help desk software<\/li>\n\n\n\n<li>Done-for-you sales funnels<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-blue-1-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--48-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color has-font-size-24-font-size wp-elements-fec8f13a2a41c8d5448619b607702723\" id=\"h-discover-the-features-coaches-love-about-kartra-s-all-in-one-platform\">Discover the features coaches love about Kartra\u2019s all-in-one platform<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-black-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kartra.com\/blog\/all-in-one-marketing-platform-features\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--48-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section><div class=\"glide-spacer \"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your packaging and pricing says a lot to potential clients about your value and what they should expect from a purchase! Many coaches struggle to find the best way to offer their coaching services to clients (and at what cost), especially because the right combination is unique to every coach. In this ultimate guide, you\u2019ll learn how to put together profitable packages that serve your brand and your clients well. Choose the best coaching model for your niche Whether you\u2019re a fitness coach, business coach, career coach, or any other type of coach, niching down is an extremely important part of success. Only once you\u2019ve honed in on your unique brand and message, can you package your services in a way that aligns with your&#8230;<\/p>\n","protected":false},"author":20,"featured_media":5856,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":".gs-autolist{margin:15px 0 30px;border:1px solid #dddddd7d}.gs-autolist-item{padding:15px 15px 15px 5px;display:flex;align-items:center}.gs-autolist-title,.gs-autolist-title a{font-size:18px;line-height:24px;text-decoration:none}#gspb_toc-id-gsbp-e530e7c .gs-autolist-item{background-color:#fff}#gspb_toc-id-gsbp-e530e7c .gs-autolist-item:nth-child(2n){background-color:#eee}#gspb_toc-id-gsbp-e530e7c .gs-autolist-title a{color:#000}","footnotes":""},"categories":[83],"tags":[80],"post_folder":[],"class_list":["post-5854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching","tag-create"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Proven Coaching Package Ideas (and What to Charge)<\/title>\n<meta name=\"description\" content=\"Want to be confident in what you charge for your coaching packages? 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