{"id":4727,"date":"2024-06-15T09:40:51","date_gmt":"2024-06-15T09:40:51","guid":{"rendered":"https:\/\/kartra.com\/blog\/\/"},"modified":"2024-09-11T19:49:03","modified_gmt":"2024-09-11T19:49:03","slug":"group-coaching","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/group-coaching\/","title":{"rendered":"Group Coaching: How to Structure Your Program for Success"},"content":{"rendered":"\n
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One-on-one coaching is the bread and butter of most online coaching businesses. It\u2019s straightforward, it\u2019s intuitive, and it\u2019s a great place to start. But at some point, it becomes difficult to scale. After all, you only have so many open slots on your calendar! Running a group coaching program is a great way to grow your business sustainably, and it allows your coaching clients to reap all the benefits of learning alongside others.<\/p>\n\n\n\n

Here at Kartra, we\u2019re passionate about giving online coaches the tools they need for long-term growth. Read on to learn how to run a successful group coaching program that drives sales and keeps clients engaged!<\/p>\n\n\n\n

Benefits of Group Coaching<\/h2>\n\n\n\n

Group coaching offers many benefits for both coaches and clients.<\/p>\n\n\n\n

For coaches:<\/strong> group coaching is an efficient use of time, promotes your brand to a wider audience, and is a more sustainable source of income than individual coaching.<\/p>\n\n\n\n

For clients:<\/strong> group coaching adds accountability, provides insight from diverse perspectives, and fosters a sense of community by uniting people around common goals and shared interests.<\/p>\n\n\n\n

Group Coaching Models to Explore<\/h2>\n\n\n\n

Although there\u2019s no one-size-fits-all approach to coaching, most types of group coaching programs fall into one of three categories: a cohort-based model, a membership model, or a program model.<\/p>\n\n\n\n

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Cohort<\/h3>\n\n\n\n

In a cohort model, the group goes through the program together at the same time and pace. It\u2019s very similar to an online course. This model makes the most sense for coaching programs with specific, measurable learning outcomes that can be achieved by everyone who signs up (and remember, you can be selective about who is accepted into the program).<\/p>\n\n\n\n

For example, a career coach could guide one cohort of students at a time through a program that covers how to write a resume, nail interviews, and negotiate benefits. At the end of the program, each client would have all of the guidance they need to land their next job.<\/p>\n\n\n\n

Membership<\/h3>\n\n\n\n

A membership model isn\u2019t quite as honed in on a particular learning outcome. It\u2019s more about open-ended growth and is a great way to deliver \u201cevergreen\u201d content \u2014 information that is useful anytime to anyone who joins the program.<\/p>\n\n\n\n

Group members sign up to gain access to educational materials to work through on their own time as well as live sessions with a larger group. Membership programs drive a more consistent revenue stream than cohorts since they don\u2019t have a set duration.<\/p>\n\n\n\n

Take the same example of a career coaching program. Instead of being focused on a particular goal (like landing a new job), a membership model might be more effective for an executive coaching program that helps clients hone their leadership skills. Coaching sessions could work through relevant scenarios, feature guest speakers, or incorporate workshops.<\/p>\n\n\n\n

Program<\/h3>\n\n\n\n

A program model borrows aspects from both cohorts and memberships.<\/p>\n\n\n\n

In this group coaching framework, the program runs for a set period of time but without a designated start date. Members sign up and are given access to materials, group sessions, and everything else that they need for the duration of the program.<\/p>\n\n\n\n

This model relies on automation more than the others because the program is delivered to each member based on a predetermined schedule. Keep in mind that you\u2019ll need a library of materials ready to go. It\u2019s a good fit for coaches who are guiding clients to a specific learning outcome but want a less hands-on approach than coaching cohorts.<\/p>\n\n\n\n

Note that for this type of coaching model to be effective, group sessions and other interactive elements will need to bring value to clients at each stage of the program.<\/p>\n\n\n\n

What to Charge for Group Coaching<\/h2>\n\n\n\n

The right price for a group coaching package depends mostly on the value of the outcome for your clients. The value of your coaching might be estimable (like successfully learning how to get a pay raise) \u2014 or maybe it\u2019s intangible (like learning how to be a better parent).<\/p>\n\n\n\n

Competitor analysis helps measure the demand for your coaching services, but don\u2019t feel like you have to copy what others are doing. Instead, identify a price point that:<\/p>\n\n\n\n