{"id":2336,"date":"2023-12-08T09:53:29","date_gmt":"2023-12-08T09:53:29","guid":{"rendered":"https:\/\/kartra.com\/?p=2336"},"modified":"2024-09-11T19:28:58","modified_gmt":"2024-09-11T19:28:58","slug":"membership-website-platform-features","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/membership-website-platform-features\/","title":{"rendered":"12 Features to Look For in a Membership Website Platform"},"content":{"rendered":"\n<p class=\"has-font-size-18-font-size\">High-quality software drives successful membership sites \u2013 you develop your website, manage members, deliver content, and scale your efforts all using a variety of software applications and online platforms. So how do you find the best membership website platform? One that complements your business structure and provides the best possible experience for your members?<br><br>These are three categories you\u2019ll need to have in mind when choosing a membership platform:<\/p>\n\n\n\n<div class=\"glide-spacer \"><\/div><section class=\" ctn ctn-950   \"><div class=\"wrapper\">\n<ul class=\"wp-block-list has-font-size-18-font-size\">\n<li>the features that support day-to-day business operations,&nbsp;<\/li>\n\n\n\n<li>functionalities that enable you to produce quality content,&nbsp;<\/li>\n\n\n\n<li>and marketing capabilities that boost revenue.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-font-size-18-font-size\">Read on to learn about the specific features your growing business needs from a quality membership website platform.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-what-exactly-is-a-membership-website-platform\">What exactly is a membership website platform?<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-002344506042fd19dfa884066af0bb80\">A membership site platform is a software program that enables business owners to set up and manage an online business with members-only content, products, or services. Unlike a website platform (like Wix or WordPress), membership platforms go beyond website-building by offering more extensive eCommerce and content creation functionalities. A membership platform is also significantly different than a membership plugin. For example, MemberPress is a WordPress plugin that creates a paywall for WordPress sites among other basic functionalities. Although membership plugins are a helpful option for new entrepreneurs, they don\u2019t make as much sense for a growing membership business.<br><br>Some membership website platforms have specific use cases like Thinkific and Teachable which specialize in education or WildApricot which is used by many non-profits. More robust platforms like Kartra come with both membership and marketing capabilities that serve a variety of online businesses.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"jumplink\" id=\"featSupp\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-features-that-support-business-operations\">Features that Support Business Operations<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-2cd0ddc28a3418989c32549766a322ee\">At the most practical level, your membership website platform should give you all the features you need to successfully manage your member base. Membership site management will look different depending on your business structure and&nbsp;<a href=\"https:\/\/kartra.com\/blog\/membership-site-pricing-options-for-course-creators\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">pricing model<\/mark><\/a>&nbsp;\u2013 do you sell evergreen content? Lead cohorts? Offer a subscription-based service? The type of membership business you run may even change and adapt as your online community grows. Check out the list below to discover the business operations features your website platform will need to provide.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memLevel\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-multiple-membership-levels\">Multiple Membership Levels<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6dc38455df0e38b918e4bb82cf0cb4b7\">Most membership businesses will want the option to include some kind of tiered structure. Whether you offer a free membership and a paid membership, membership tiers from basic to pro, or another variation of this model, multiple membership levels open up opportunities for new member experiences and pricing strategies. Membership software should make it easy for you to configure these tiers and make it simple for members to upgrade their experience over time.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:43% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe.jpg\" alt=\"\" class=\"wp-image-2339 size-full\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe.jpg 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-300x300.jpg 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-150x150.jpg 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-90x90.jpg 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-400x400.jpg 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-200x200.jpg 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/muffin-recipe-100x100.jpg 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-intuitive-checkout-process\">Intuitive Checkout Process<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-fe6d64c819e2638de252dfecbfed72b4\">How users pay for their membership and other digital products is a very practical part of a membership business. The checkout process can easily cause frustration for the user and create a messy backend for the business owner \u2013 or it can leave a great impression on your customers while streamlining your backend processes! The membership platform you choose should have a secure payment processor for receiving a variety of payment types via credit card, PayPal, Stripe, or other convenient options.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b09ea62284aace606a36ae5600bf6145\">Your checkout page should also feature an intuitive design for simple transactions and easy membership subscription management. Make sure your website platform accommodates your pricing model, letting members make one-time payments, recurring transactions, or installments. And if your checkout page remembers previous purchasers, this creates both a convenient user experience and enables you to make better business decisions based on purchase patterns.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-check-for-transaction-fees\">Check for Transaction Fees<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-fedf42f778f0017465e4f970a02de7d1\">Many membership platforms and alternatives (such as Squarespace, Podia, or Patreon) charge transaction fees that will impact profits. Either choose a platform without transaction fees, or be sure to factor in the added expense \u2013 especially as your membership business grows.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-member-profiles-and-progress-tracking\">Member Profiles and Progress Tracking<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"671\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3.jpg\" alt=\"\" class=\"wp-image-2469\" style=\"width:812px;height:auto\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3.jpg 944w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-300x213.jpg 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-768x546.jpg 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-90x64.jpg 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-127x90.jpg 127w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-900x640.jpg 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-800x569.jpg 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-700x498.jpg 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-600x426.jpg 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-500x355.jpg 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-400x284.jpg 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-200x142.jpg 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/androidsite-1-3-100x71.jpg 100w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f44f0f9caa200b9152a56bee95c6f2fd\">Growing your membership business relies on learning from your current and past users, and using that knowledge to give members the best experience possible. The membership platform you choose should make this process easy \u2013 with detailed member profiles and progress tracking. It\u2019s not enough to know who has signed up for which membership plan \u2013 you\u2019ll also want to know their level of engagement with your products or services. Course creators, for example, should be able to track their students\u2019 progression through the materials. This information is crucial for knowing whether or not the students are gaining value from the course and how quickly they are processing information \u2013 among other important insights.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memHelp\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-member-helpdesk\">Member Helpdesk<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b1a27880c21c324d35f942835f7346fb\">As your member base grows, it\u2019ll be especially important to keep track of user problems and questions. A member helpdesk is a key feature for any membership platform, allowing business owners to easily manage and respond to support tickets, membership questions, and any other problems that arise. Not only does a helpdesk keep members from falling through the cracks \u2013 improving the user experience and member retention \u2013 but it also gives you insight into where you can make broader changes or improvements. A quality member helpdesk will let you organize problems by type, and even analyze past interactions to identify recurring problems.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"featRob\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-robust-content-creation-and-delivery-tools\">Robust Content Creation and Delivery Tools<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c564c783cb84b3092bc1ca0eab871a1f\">Every membership site owner needs a reliable means for developing and delivering information to their users. Whether your business centers on content creation, like an online course membership, or it\u2019s a service-led business like coaching, the content you develop should be professional and engaging. From landing pages to video content, a quality membership website platform will give you the tools you need to communicate effectively with your audience.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memBuild\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-drag-and-drop-website-builder\">Drag-and-Drop Website Builder<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-479c2b094d48cf52422cb663a6503ea9\">An intuitive membership website builder is an important functionality for business owners who want control of their membership site to develop and publish professional content quickly. A membership platform that comes with a page builder and predesigned templates removes the need for coding experience or coordination with a web designer. This feature will be offered by most \u2013 if not all \u2013 membership site platforms, but they will differ in ease of use, design quality, and number of available templates. Look for a platform with a wide selection of customizable templates, so you can choose designs that perfectly complement your brand image and content goals.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memSoft\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-native-video-software\">Native Video Software<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-1024x594.jpg\" alt=\"\" class=\"wp-image-2345\" style=\"width:850px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-1024x594.jpg 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-300x174.jpg 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-768x445.jpg 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-90x52.jpg 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-150x87.jpg 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-1200x696.jpg 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-1000x580.jpg 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-900x522.jpg 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-800x464.jpg 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-700x406.jpg 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-600x348.jpg 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-500x290.jpg 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-400x232.jpg 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-200x116.jpg 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren-100x58.jpg 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/videoscren.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-75cdda4f84bc403652bf1c369e4eff6c\">From welcome videos to tutorials, video content is a significant part of any online business. While most membership site platforms will accommodate video uploads, choosing a platform with native video capabilities enables you to create and publish video content in the same place. And native video functionality means you won\u2019t have to put up with watermarks from other video software brands.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f56874e710336182c8366c1721cb7ff7\">Integrating video with your membership management platform also lets you track how your members engage with the content you create, giving you crucial customer insights. If you sell courses, for example, native video software should provide analytics to reveal how far a student has progressed through the instructional videos.<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-what-if-i-have-a-podcast\">What if I have a podcast?<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c4d686c96bf57c40d39fd2ee5fa2b442\">Your members will appreciate being able to access podcast episodes directly from your website. The membership platform you choose should integrate audio files with your page builder so you can upload podcast episodes and build playlists for members.<\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"jumplink\" id=\"memWeb\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-live-webinar-hosting\">Live Webinar Hosting<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a04c3e1ef582bdbd3ef3a0019d5679b0\">Live-streaming or recording webinars is a fantastic way to establish your business as an authority in your industry. While any website or membership platform will accommodate video uploads, a membership platform that features native webinar hosting keeps content development in the same place. This means webinars will seamlessly integrate with email automation, member management, and analytics dashboards. You\u2019ll be able to easily follow up with attendees, track engagement levels, and monitor your webinars\u2019 success.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-fde359d14944a75089d7e97db9c90d12\">Whether webinars are an ongoing service you provide to members or an occasional perk of following your brand, they should be simple to set up and a natural part of your membership management system.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memEmail\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-email-automation\">Email Automation<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-21947d19a3b768a0de79dfac24ac64af\">Consistent engagement with your member base is crucial as your business scales, and automated email sequences make this possible. Although there are a number of email marketing software tools to choose from, finding a membership website platform with built-in email functionality is a much better way to streamline your member engagement efforts. A native email automation tool will integrate with your member profiles, customer support platform, and even your payment processor \u2013 so you can send highly curated follow-up sequences and company communications.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"featMark\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-marketing-and-sales-capabilities\">Marketing and Sales Capabilities<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-8540ec21e3b2be4e970a7ab1060d8b0d\">There\u2019s no reason to separate your membership software from the marketing tools that promote your business to new customers. Using a membership platform that comes with a slate of marketing and sales tools is the ultimate way to streamline business operations and minimize messy integrations.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memForm\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-form-builder\">Form Builder<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-1024x624.jpg\" alt=\"\" class=\"wp-image-2347\" style=\"width:850px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-1024x624.jpg 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-300x183.jpg 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-768x468.jpg 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-90x55.jpg 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-148x90.jpg 148w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-1000x609.jpg 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-900x548.jpg 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-800x487.jpg 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-700x426.jpg 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-600x365.jpg 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-500x305.jpg 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-400x244.jpg 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-200x122.jpg 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1-100x61.jpg 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/newsletter-1.jpg 1095w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-45c805e5ab349cdc34dd29960a671339\">Opt-in forms are a crucial part of the lead capture process, pairing with lead magnets like digital downloads or webinars to guide website visitors into your sales funnel. These forms also serve as one of the first interactions potential customers have with your membership site. With a quality form builder, you leave a good impression with a user-friendly, professionally designed form (that you didn\u2019t have to code). With done-for-you templates and seamless integration with your member list, membership software that includes sign-up forms helps simplify your marketing and membership engagement efforts.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memWork\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-automated-workflows-and-sales-funnels\">Automated Workflows and Sales Funnels<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b147667c22e0adafaac489f7685fd166\">Automated workflows and sales funnels \u2013 the lifeblood of digital marketing efforts \u2013 allow you to focus on member management while still promoting products and services to new customers and current members. Upsell and cross-sell sequences, abandoned cart follow-ups, and a myriad of other automated sequences drive sales with minimal day-to-day involvement on your part.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-59107f94d8209b9d63a8793368a14c84\">And the huge benefit of pairing marketing automation with your membership website platform is that you can then access all the analytics and tools you need in one place. All in one functionalities reduce third-party integrations to a minimum and give you a birds-eye view of member experiences with your brand from start to finish.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memMarket\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-affiliate-marketing\">Affiliate Marketing<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a84fbdf5303e580aa9a543d97ed075b7\">Membership-based businesses have a unique advantage when it comes to affiliate marketing. Your network of past and present members provides a great resource for finding eager affiliates to promote your brand. And not only is affiliate marketing a sales model, it can even become part of the member experience. Long-term members have the chance to become affiliates and partner with your brand for a win-win arrangement. They share their knowledge of your membership site with others \u2013 and receive compensation for successful interactions that grow your business.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-dfea1df823928cca1119efe956721a6b\">Setting up an affiliate program does require the right software, however, which makes it a uniquely helpful feature of an all in one membership platform. Instead of paying for a separate affiliate management program, you can access your army of affiliates in the same platform where you run your membership program.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"memCross\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-cross-channel-analytics\">Cross-Channel Analytics<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-1024x594.jpg\" alt=\"\" class=\"wp-image-2349\" style=\"width:850px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-1024x594.jpg 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-300x174.jpg 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-768x445.jpg 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-90x52.jpg 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-150x87.jpg 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-1200x696.jpg 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-1000x580.jpg 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-900x522.jpg 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-800x464.jpg 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-700x406.jpg 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-600x348.jpg 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-500x290.jpg 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-400x232.jpg 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-200x116.jpg 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics-100x58.jpg 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/analytics.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6ca1c8ef4990399efaa988fbaf2a52cd\">One of the most important benefits of consolidating management and marketing into the same membership platform is the enhanced quality of data analytics. Making sense of data points across multiple channels can be a time-consuming process, and the reports won\u2019t always line up. Membership platforms with marketing capabilities give you insight into brand interactions from the first time someone signs up for a lead magnet to their latest membership renewal. And a platform with comprehensive analytics reporting will be able to integrate with social media channels and other third-party marketing platforms that contain important data. You\u2019ll refine your product and hone your company messaging.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"featAdv\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-advantages-of-an-all-in-one-membership-and-marketing-platform\">Advantages of an All in One Membership and Marketing Platform<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6da3e1a6ce0cffdf02edd9d3d3d2d6f1\">A comprehensive membership and marketing platform like Kartra is a smart choice for businesses that need to streamline operations while growing their member base. The features in Kartra\u2019s all in one marketing and membership platform enable business owners to run their membership sites as efficiently as possible. With access to marketing and sales features alongside business operations and content features, you can be sure you\u2019re choosing the best membership site platform for your growing business.<\/p>\n\n\n\n<div class=\"wp-block-group has-button-blue-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color has-font-size-22-font-size wp-elements-d08c582dfdb074f9d14c24313ba78435\"><strong>Grow your membership business with Kartra\u2019s all in one marketing and membership site features.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-black-button has-font-size-18-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kartra.com\/feature\/membership-sites\/\" style=\"border-width:7px;border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">LEARN MORE<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-18-font-size\" id=\"h-about-kartra\">About Kartra<\/h4>\n\n\n\n<p class=\"has-font-size-18-font-size\">This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably \u2013 from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit&nbsp;<a href=\"https:\/\/kartra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">kartra.com<\/a><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section><div class=\"glide-spacer \"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>High-quality software drives successful membership sites \u2013 you develop your website, manage members, deliver content, and scale your efforts all using a variety of software applications and online platforms. So how do you find the best membership website platform? One that complements your business structure and provides the best possible experience for your members?These are three categories you\u2019ll need to have in mind when choosing a membership platform: the features that support day-to-day business operations,&nbsp; functionalities that enable you to produce quality content,&nbsp; and marketing capabilities that boost revenue. Read on to learn about the specific features your growing business needs from a quality membership website platform. What exactly is a membership website platform? A membership site platform is a software program that enables business&#8230;<\/p>\n","protected":false},"author":20,"featured_media":2353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_gspb_post_css":"","footnotes":""},"categories":[27,29],"tags":[80],"post_folder":[],"class_list":["post-2336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","category-memberships","tag-create"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Features to Look For in a Membership Website Platform<\/title>\n<meta name=\"description\" content=\"The best membership website platform enables you to manage users, deliver great content, and drive sales with these twelve key features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kartra.com\/blog\/membership-website-platform-features\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Features to Look For in a Membership Website Platform\" \/>\n<meta property=\"og:description\" content=\"The best membership website platform enables you to manage users, deliver great content, and drive sales with these twelve key features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kartra.com\/blog\/membership-website-platform-features\/\" \/>\n<meta property=\"og:site_name\" content=\"Kartra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KartraOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T09:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T19:28:58+00:00\" 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