{"id":2192,"date":"2023-08-14T10:25:34","date_gmt":"2023-08-14T10:25:34","guid":{"rendered":"https:\/\/kartra.com\/?p=2192"},"modified":"2024-09-11T18:10:29","modified_gmt":"2024-09-11T18:10:29","slug":"what-is-growth-marketing","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/what-is-growth-marketing\/","title":{"rendered":"The Foundations & Framework of Growth Marketing"},"content":{"rendered":"\n
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Getting big results requires ambitious new ideas and the right people to put those ideas into action. One of these new ideas, termed Growth Marketing, is one of the most revolutionary new ideas to make its way into the business world in recent years.<\/p>\n\n\n\n

Growth marketing is not your everyday marketing strategy. Whereas conventional marketing focuses on acquisition, this multifaceted method considers the entire customer journey from awareness to retention in an integrated approach to the marketing process.\u00a0<\/p>\n\n\n\n

As we explore the foundational ideas behind growth marketing, you\u2019ll learn how this innovative approach could become your roadmap to sustainable business success.<\/p>\n\n\n\n

What is growth marketing and how is it different?<\/strong><\/h2>\n\n\n\n

To define growth marketing, it helps to first talk about what it isn\u2019t<\/em>. <\/p>\n\n\n\n

Most marketing strategies focus on customer acquisition through segmented tactics. For example, a\u00a0digital marketing strategy<\/em>\u00a0might deploy a Facebook specialist to manage social media ads, an email marketing specialist to A\/B test list segments, and a content marketing specialist to increase organic traffic through SEO. Each team member is laser-focused on analyzing their own data and optimizing marketing campaigns to acquire new customers within their respective channel. Some businesses also employ offline\u00a0traditional marketing strategies\u00a0<\/em>like TV, radio, billboards, and direct mail to increase brand awareness.<\/p>\n\n\n\n

A growth marketing strategy may utilize any or all of these tactics. However, rather than compartmentalizing, it connects the data from every channel to create a big-picture strategy that integrates all marketing components into a unified funnel that touches every stage of the customer journey.<\/p>\n\n\n\n

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When brand awareness, lead generation, sales, customer satisfaction, and product development work hand-in-hand, marketing strategy can respond to real-time data with agility, driving company growth more rapidly and sustainably than conventional marketing methods allow. <\/p>\n\n\n\n

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Advantages of a Growth Marketing Approach<\/strong><\/h2>\n\n\n\n