{"id":2115,"date":"2023-10-23T04:03:48","date_gmt":"2023-10-23T04:03:48","guid":{"rendered":"https:\/\/kartra.com\/?p=2115"},"modified":"2024-09-11T19:34:39","modified_gmt":"2024-09-11T19:34:39","slug":"what-is-a-b-testing","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/what-is-a-b-testing\/","title":{"rendered":"What is A\/B Testing? 7 Examples for Beginners"},"content":{"rendered":"\n
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A\/B testing \u2014 also called split testing \u2014 compares two different variations of the same marketing campaign to see which version is the most successful. Unlike multivariate testing, split tests only compare one variable at a time. A\/B tests are indispensable for the data-driven marketer, allowing you to make decisions based on real-time user behavior. Read on for seven A\/B testing examples \u2014 as well as information on how to run an A\/B test<\/mark><\/a> and how to use split testing<\/mark><\/a> effectively!<\/p>\n\n\n\n

A\/B Testing Examples<\/h2>\n\n\n\n

Split testing is a straightforward process that can be used in any number of marketing efforts. These are some of the most common applications for A\/B tests that almost any business owner or marketer can employ with the campaigns they are already running!<\/p>\n\n\n\n

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#1: Email Marketing<\/h3>\n\n\n\n

Your email list is an owned asset and one of the most regularly used marketing channels in every type of industry. Many companies have established email campaigns with a long history of helpful data analytics and plenty of content to work with. <\/p>\n\n\n\n

Any type of email campaign can be A\/B tested, including newsletters, announcements, promotions, and lead nurturing sequences. Examples of email elements to A\/B test include:<\/p>\n\n\n\n