{"id":1912,"date":"2024-08-26T16:26:54","date_gmt":"2024-08-26T16:26:54","guid":{"rendered":"https:\/\/kartra.com\/?p=1912"},"modified":"2024-11-02T15:31:08","modified_gmt":"2024-11-02T15:31:08","slug":"how-to-build-a-personal-brand-website","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/how-to-build-a-personal-brand-website\/","title":{"rendered":"The 7 Best Personal Brand Website Examples in 2025"},"content":{"rendered":"\n
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From consultants to creatives to influencers, individuals who create a personal website have the power to grow a small business and build a brand their<\/em> way.<\/p>\n\n\n\n

Unlike social media platforms, personal websites give you complete creative control over your online image!<\/p>\n\n\n\n

Here at Kartra, we\u2019re passionate about giving people the tools they need to turn their unique experiences and knowledge into a powerful brand \u2014 one that makes an impact on others and frees you up to do the work you love.<\/p>\n\n\n\n

Let\u2019s take a look at how to build a personal brand website that makes a great impression on your audience. We\u2019ll look at multiple pages of just one website to see how to implement these ideas across a single website \u2013and then we\u2019ll analyze 7 personal brand website examples<\/a> to see how they put these principles into practice!<\/p>\n\n\n\n

Start with your pitch<\/h2>\n\n\n\n
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Online Business Expert Louise Henry\u2019s Website: louisehenry.com<\/a><\/em><\/p>\n\n\n\n

Every website has to have a homepage. But what goes into making this important landing page stand out, and how do you move visitors beyond the front door into the rest of the site?<\/p>\n\n\n\n

It all begins with your personal brand statement<\/em>.<\/strong> This should be a short, simple, and to-the-point communication about who you are, what you do, for whom, and why. That\u2019s a lot of information to pack into one or two sentences, but it\u2019s worth the effort!<\/p>\n\n\n\n

This is your chance to capture your audience\u2019s interest and convince them you\u2019re worth listening to.<\/p>\n\n\n\n

Try following this formula.<\/p>\n\n\n\n

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Personal brand statement template<\/h4>\n\n\n\n

[Name]: [Title]<\/strong><\/p>\n\n\n\n

I help [target customer] [goal-based verb statement]<\/strong> by [verb statement]<\/strong><\/p>\n\n\n\n

Example:<\/p>\n\n\n\n

John Smith: Designer<\/em><\/p>\n\n\n\n

I help new businesses break into the market by designing cutting-edge logos and websites.<\/em><\/p>\n\n\n\n

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And since this is, after all, a personal<\/strong><\/em> brand website, visitors will want to see the person behind the pitch. The best designs make \u201ceye contact\u201d with site visitors by featuring personal professional photographs\u2014relevant to your industry of course\u2014right on the homepage. Don\u2019t make them dig to figure out who they\u2019ll be working with.<\/p>\n\n\n\n

Guide visitors with clear calls to action<\/h2>\n\n\n\n
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Louise Henry\u2019s free live webinar landing page<\/a> used as a lead magnet <\/em><\/p>\n\n\n\n

Make sure each landing page (and especially the homepage) includes a clear and prominent call to action (CTA). Whether your goal is for site visitors to contact you for a quote, book an appointment, subscribe to your podcast, or shop your best-selling products \u2014 it\u2019s vital that potential customers can quickly identify how to take the next step.<\/p>\n\n\n\n

One word of caution \u2014<\/strong><\/p>\n\n\n\n

Too many competing CTAs on the homepage can be confusing and might actually reduce conversions! The best personal brand websites focus on the main goal and make it easy to navigate the site so visitors can find the rest of the content on their own.<\/p>\n\n\n\n

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Want more engagement on your website? Check out these expert tips for creating high-converting landing pages.<\/h6>\n\n\n\n
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READ NOW<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Feature testimonials from happy clients<\/h2>\n\n\n\n
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Testimonials from the Passive Profit Accelerator course<\/a><\/em><\/p>\n\n\n\n

Whether you dedicate a page to testimonials and case studies or you feature them throughout your website, you need \u201csocial proof\u201d to build trust with potential clients and back up your brand. If you don\u2019t have testimonials already, don\u2019t sweat it. Just make sure to ask for client feedback and quotes at the end of each project and add them to your site as you\u2019re able.<\/p>\n\n\n\n

Create an \u201cabout\u201d section that resonates with future clients<\/h2>\n\n\n\n
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Louise Henry\u2019s about page<\/em><\/a> highlights her mission and backstory <\/em><\/p>\n\n\n\n

An \u201cabout\u201d section is key to connecting with your audience and going deeper into who you are, what you do, and why you do it \u2014 even if you already have a killer personal brand statement.<\/p>\n\n\n\n

Your bio can be placed on your main page or on a separate page. It can be a simple paragraph, a series of \u201cfun facts,\u201d a video of you, or whatever format you\u2019d prefer.<\/p>\n\n\n\n

The thing to note here is you can (and should) reflect who you really are!<\/p>\n\n\n\n

When someone hires or purchases from an individual, they aren\u2019t just shopping for services or products they could probably find from dozens of businesses. They want to hire a real, live human being. They want connection, a personal touch.<\/p>\n\n\n\n

Use your about section to tell your personal story, share details about yourself that may not be directly work-related, and let people get a sense for your personality. Highlight the details that are most relevant to your brand\u2019s message and mostly likely to strike a chord with your audience.<\/p>\n\n\n\n

Make it easy to contact you<\/h2>\n\n\n\n
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Louise Henry\u2019s contact page<\/em><\/a> features FAQs and a simple button for email contact <\/em><\/p>\n\n\n\n

It shouldn\u2019t be a hassle to find your contact information. Sometimes people will go directly searching for your personal site. But other times, they may find it while searching for the type of services you offer or discover your site while browsing the internet. However they find you, make it as easy and intuitive as possible for potential customers to reach you.<\/p>\n\n\n\n

There are a few ways to go about this, depending on the products or services you offer and how much you want to know about potential customers before communicating with them directly.<\/p>\n\n\n\n

The most straightforward option is to include your direct contact information on your site. This should include a professional email address as well as your social media profiles.<\/p>\n\n\n\n

Another option is to include a contact form on your page where visitors can send you a message directly through your site. The contact form can be as simple or detailed as makes sense for your business. Even if you plan to provide direct contact information, we recommend having a contact form as an alternate method. It\u2019s just convenient!<\/p>\n\n\n\n

If you offer appointments or consultations, you can also add a calendar right to your contact page so people can immediately schedule a time with you.<\/p>\n\n\n\n

Bonus: Optimize your site to be SEO friendly<\/h2>\n\n\n\n


Before you dismiss Search Engine Optimization (SEO) as something that only big companies do, know this:<\/p>\n\n\n\n

93% of online experiences begin with a search engine. And the top three ranking search results get about one-third of the total search traffic. So it literally pays to be at the top. Here are a few best practices for building an SEO-friendly website.<\/p>\n\n\n\n