{"id":1901,"date":"2023-11-13T10:59:37","date_gmt":"2023-11-13T10:59:37","guid":{"rendered":"https:\/\/kartra.com\/?p=1901"},"modified":"2024-08-12T18:14:09","modified_gmt":"2024-08-12T18:14:09","slug":"how-to-automate-your-digital-marketing","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/","title":{"rendered":"How to Automate Your Digital Marketing"},"content":{"rendered":"\n<div class=\"glide-spacer \"><\/div><section class=\" ctn ctn-950   \"><div class=\"wrapper\">\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-df052ed1488fa493a6de43cd21c3e8a8\">Imagine being able to win new leads and customers every day while you sleep.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c9cb23444d1bb5b21022d78b8219321f\">That\u2019s the power of&nbsp;<strong>automating your digital marketing<\/strong>!<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-70f18333c430c2d5751c1d11d46eb415\">In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach that can revolutionize your workflow.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-100cb54916d994fc8be7aead62e40e99\">In this article, I\u2019ll break down step-by-step how to automate the digital marketing side of your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-687b66e2f2a63c99bb0135aa6a0cefc5\">\n<li>Marketing automation utilizes software and AI to streamline repetitive and time-consuming marketing tasks<\/li>\n\n\n\n<li>Automated sales funnels with opt-in forms, lead magnets, and CTAs can convert visitors to clients with minimal manual effort.<\/li>\n\n\n\n<li>Promotional strategies such as blogging, YouTube content, and targeted paid advertising can be automated to drive traffic to sales funnels.<\/li>\n\n\n\n<li>Lead nurturing is enhanced through automated email sequences, personalized video content, lead scoring systems, and CRM tools.<\/li>\n\n\n\n<li>Customer delivery and retention are improved with automated consulting content, payment processing, AI support bots, and incentivized affiliate programs.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-what-is-marketing-automation\">What is marketing automation?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1024x568.webp\" alt=\"\" class=\"wp-image-1907\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1024x568.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-300x167.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-768x426.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1536x852.webp 1536w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-90x50.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-150x83.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1400x777.webp 1400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1200x666.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-1000x555.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-900x500.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-800x444.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-700x389.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-600x333.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-500x278.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-400x222.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-200x111.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop-100x56.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/robotlaptop.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-aaa051375ed21adeae14d8d8bbfbff92\">Marketing automation is, in essence, the strategic use of software and digital tools to streamline and automate routine marketing tasks.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-75b7007c239a5ccbd24dc6fce9601508\">Looking ahead, we can expect to see trends like Artificial Intelligence (AI), machine learning, and data analytics taking the lead in the automation field.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-01306c1f39ba32cc19bb755541ae5fda\">These aren\u2019t just buzzwords; they\u2019re powerful tools that can make marketing campaigns and internal workflows more efficient than ever.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-838dd7c669d56f32384356b099c51494\">But what does that look like in&nbsp;<em>real life<\/em>?<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-461d4a597e5de3f7ee9f4e991265745d\">Imagine a scenario where a potential customer fills out a form on your website, showing interest in your product or service. This action triggers an automatic email that gives them more information about your offer and invites them to schedule a consultation. At the same time, the system updates your CRM, flagging this person for a follow-up call.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-680321bc430f4400566161ceb70c22ab\">This example shows what marketing automation is all about \u2013 getting regular marketing tasks done with as little manual work as possible.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c82e48c0064694820782367da7a70d26\">So, how can you start automating your digital marketing?<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-863b526820bf0e7e982915e5ceaff726\">Let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-step-1-build-an-automated-sales-funnel\">Step 1: Build an automated sales funnel<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"413\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1024x413.webp\" alt=\"\" class=\"wp-image-1906\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1024x413.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-300x121.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-768x310.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1536x619.webp 1536w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-90x36.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-150x60.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1400x564.webp 1400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1200x484.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-1000x403.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-900x363.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-800x323.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-700x282.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-600x242.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-500x202.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-400x161.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-200x81.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect-100x40.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/kartsect.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b5f1dcf53f116c6faa722c12c5b9cb9c\">The first step to automate your digital marketing is to build a sales funnel that automatically converts strangers into loyal clients.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-36757bf46ddb419d6fb824d289f32d01\">All-in-one funnel-building tools like&nbsp;<a href=\"https:\/\/kartra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">Kartra<\/mark><\/a>&nbsp;make it easy to create and optimize sales funnels by crafting custom communications based on customer behavior and designing automated sequences in no time.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f0a37fa883a02c1961aca27c651b0087\">A sales funnel typically consists of three parts:<\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-20db1ede3f13ce929cae9eb70b091f86\">\n<li>An opt-in form (where they enter their contact info)<\/li>\n\n\n\n<li>A lead magnet (video, PDF guide, webinar, etc)<\/li>\n\n\n\n<li>A call to action (schedule a call or make a purchase online)<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-34fc3c52dce5d716eb56e0f45993a530\">And the best part of a sales funnel is that you can automate all three parts.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3c0825fe9f2bf08ae0ac1be854eb1b1e\"><strong><em>Top Tip:&nbsp;<\/em><\/strong><em>A&nbsp;<\/em><a href=\"https:\/\/www.skylinesocial.com\/vsl-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>video sales letter<\/em><\/a><em>&nbsp;tends to work great as a lead magnet, and typically converts leads into sales effectively.<\/em><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-e6da035d36e025981dbf2aa73c2abf55\">Once you have a sales funnel in place, it\u2019s time to promote the sales funnel using automated digital marketing strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-step-2-promote-your-funnel\">Step 2: Promote your funnel<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1001\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-1024x1001.png\" alt=\"\" class=\"wp-image-2363\" style=\"width:600px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-1024x1001.png 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-300x293.png 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-768x751.png 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-90x88.png 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-92x90.png 92w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-1000x977.png 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-900x880.png 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-800x782.png 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-700x684.png 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-600x586.png 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-500x489.png 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-400x391.png 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-200x195.png 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1-100x98.png 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/withcharts-1.png 1150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-0e2e351a6adacf97b5bbf20eacbe5260\">You could have the best sales funnel in the world, but if no one sees it, it\u2019s pointless! So to get results from your sales funnel, you need to\u00a0<a href=\"https:\/\/kartra.com\/lead-generation-ideas\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">g<\/mark><\/a><a href=\"https:\/\/kartra.com\/blog\/lead-generation-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">et it in front of people<\/mark><\/a>.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3ef777bd1d429e9d48902a28e4fff8ca\">Here are three of my favorite ways to do this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-1-blogging\">1. Blogging<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-bf42886ce3ef66e909ea162bfc1c9b09\">Blogging allows you to create content that ranks at the top of Google for various keywords related to your business.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3a9a8851026ac97ac076c8ead218c01a\"><strong>Pros of blogging:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-411de593a849c7d135ca4ce25270319c\">\n<li>It\u2019s free<\/li>\n\n\n\n<li>Leads convert quickly<\/li>\n\n\n\n<li>Helps you build trust with leads<\/li>\n\n\n\n<li>You can use AI to help you write content faster<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3640c28b272d4e6a3bad3c99660fbaad\"><strong>Cons of blogging:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-1761de1ff8ae9984eaee6b6fb288cd0d\">\n<li>You need to build backlinks to your articles if you\u2019re in a very competitive niche<\/li>\n\n\n\n<li>You might not like writing<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-677860da86319876eb1e0749fae372c6\">Blogging is a great way to be found on Google. The more content you create, the more keywords you can rank for and the more traffic you\u2019ll get.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-9baa09bb9189dda2350277098c0b8ecc\">Once people are on your website, you can send them to the next step of your sales process (such as your sales funnel).<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-2f943099fb7ce7dd8faec526f2c81216\"><strong>How is blogging automated?<\/strong><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-60205ff458f86c66939dca6e145912d6\">You can use AI tools to help you write content for your website\u2019s blog. Then from the content, they can go to your sales funnel. There is some work involved in the beginning to create content, but once the content is out there, you can get leads for months and even years into the future without any further work on your end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-2-youtube\">2. YouTube<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-096d74a8cd39cc5b3d7d3b6fccf04f39\">Creating YouTube videos allows you to rank on YouTube search for keywords related to your business. On top of that, YouTube videos have the potential to appear on the YouTube homepage (recommended feed) and on the Google search results.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b7bcc17956b5fc18a6454b40e6ea6943\"><strong>Pros of YouTube videos:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-adc668669a0044c603bad600a86a0bc9\">\n<li>It\u2019s free<\/li>\n\n\n\n<li>Leads convert quickly<\/li>\n\n\n\n<li>Helps you build trust with leads<\/li>\n\n\n\n<li>YouTube videos appear on both YouTube search, Google search &amp; YouTube homepage<\/li>\n\n\n\n<li>Competition on YouTube is typically lower compared to Google<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-8db093cf3f104d539961dd42d3a6aff6\"><strong>Cons of YouTube videos:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-fc37ff3d282abd49204bc41b9345b636\">\n<li>Some people may not feel comfortable being on video<\/li>\n\n\n\n<li>It\u2019s harder to outsource this using AI<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f5b2810ac7a2be254f615907a6e770e9\">Overall, YouTube is a great way to generate leads for your business. It does require more work compared to blogging, but at the same time, your YouTube videos can be pushed out to more places.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-48b05ee802b265d86a9e10acc70b060e\"><strong>How is YouTube automated?<\/strong><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-349d198bba3ad8008f002510f61887e7\">You do need to record videos on YouTube to get started. However, you can use AI video editing tools to help you save time when editing your YouTube videos. Plus, once the videos are on YouTube, your videos can generate leads for months and even years into the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-3-paid-advertising\">3. Paid Advertising<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f69e91ccf48cf3ad54186fa0a4e27e47\">Paid advertising is the fastest way to start generating leads for your business automatically. Some of the&nbsp;<a href=\"https:\/\/www.skylinesocial.com\/best-paid-advertising-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">best paid advertising platforms<\/a>&nbsp;include Facebook, Instagram and TikTok.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-9879d3e7d56bbf6b654e583bd751a5d7\"><strong>Pros of paid advertising:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-8e0c1ea216a078b0f353e8c549a07478\">\n<li>Fast results<\/li>\n\n\n\n<li>Can be fully automated<\/li>\n\n\n\n<li>Easy to scale<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ec4b0124f46edc47f34a3df0c9e495b6\"><strong>Cons of paid advertising:<\/strong><\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-a1a0162a6d80c1f3cdb34ac8abf0e68a\">\n<li>Requires money to run ads<\/li>\n\n\n\n<li>There is a risk the ads don\u2019t convert well if you don\u2019t have a strong enough offer<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-0fa52a80e1e773136f2e63a07386969e\">As you can see, if you have the budget for it, running ads is a great way to start generating leads in your business as fast as possible.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-47a0dc813778fb2dba2d956c0a2b8e95\"><strong>How is paid advertising automated?<\/strong><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ad7fc7ed9b68e03974dd390f8c1cfbce\">People click on an ad and go straight to your sales funnel without any input on your end. All you need to do is increase\/decrease your advertising budget to control the volume of leads you get. It\u2019s an amazingly fast way to get leads and new clients in your business<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-step-3-automate-lead-nurturing\">Step 3: Automate lead nurturing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1024x624.webp\" alt=\"\" class=\"wp-image-1903\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1024x624.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-300x183.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-768x468.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1536x936.webp 1536w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-90x55.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-148x90.webp 148w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1400x853.webp 1400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1200x731.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-1000x609.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-900x548.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-800x488.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-700x427.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-600x366.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-500x305.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-400x244.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-200x122.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation-100x61.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/automation.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-7c319bef4c3761d0940fed9d6da8b712\">Automating lead nurturing involves using the following tools:<\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-0001c2df0cae097e85b5de3a29368919\">\n<li>Email marketing tools<\/li>\n\n\n\n<li>Video marketing tools<\/li>\n\n\n\n<li>Lead scoring tools<\/li>\n\n\n\n<li>Customer relationship management tools<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-70186946be984fb1afbda37493d3c7b8\">By implementing automation tools in each of these areas, you can save time, improve efficiency, and enhance your lead nurturing efforts by eliminating repetitive tasks.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-33e1efe23c15613d5334c5c5ae2f26c0\">In the past, you would need to purchase different software to do each of these tasks. But because&nbsp;<a href=\"https:\/\/kartra.com\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">Kartra<\/mark><\/a>&nbsp;is an all-in-one solution, you can do all this and more, without needing to purchase additional automation tools.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-691e77fb871279042ff644af861117f8\">Here are some additional tips on how to automate these parts of your digital marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-1-email-marketing\">1. Email Marketing<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-2df3087f75d832781ed96e3e879cda40\"><a href=\"https:\/\/kartra.com\/blog\/best-email-automation-software\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">Email automation software<\/mark><\/a>\u00a0like Kartra can help you send personalized and targeted campaigns to nurture leads into customers.\u00a0<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-166aff20bf0951ba36d0cc266b673577\">You can do this by creating an automated email sequence.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-33ec5def3177aa4ed3548b3c4669f51e\"><strong>How does it work?<\/strong><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-4bd618698c6cbd17bca45af2799257fa\">Whenever you generate new leads, you can send them to your email sequence. The email sequence will then automatically email your leads each week (or as often as you like) with helpful educational content, customer testimonials or even special offers.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-308c069e1d603b58228c7dbe2e200ff6\">With Kartra, you can also set up specific email sequences that are only triggered if your leads take certain actions.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-67b408942f4f839c402da65cb1ccf623\">For example, if a lead doesn\u2019t finish watching your video, you can send them a reminder email to finish watching the video. Or, if a lead clicks on one of your special offers, but doesn\u2019t finish purchasing, you can send them another email to find out if anything went wrong.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-1542c59a93ddb3797e0148336479fb76\">These marketing automation rules can help you maximize your sales and conversions from your digital marketing campaigns!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-2-video-marketing\">2. Video Marketing<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-61d9ab6773e5c1712f724fef7ff8a91b\">Video marketing helps you to nurture leads and establish trust. Almost nothing else builds trust as effectively as videos.!<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a5649acadf005ce80b488865d177529d\">By using automation tools to create and deliver video content to leads, you can save time and resources while improving your lead nurturing efforts.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-fe03ff72b0d1b7f7206d97c051ac2d57\">Implementing video marketing automation strategies can help you create captivating content that resonates with your target audience and drives results.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f15d59eeda1d7889c4eea314c472673e\">&nbsp;Some strategies to consider include:<\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-f1f34f88357204a21b1fc81c152bcf99\">\n<li>Repurposing videos to reach a wider audience and extend the lifespan of your content<\/li>\n\n\n\n<li>Incorporating user-generated content to add authenticity and engage your audience<\/li>\n\n\n\n<li>Integrating video analytics into your automation platform to track performance and optimize your video marketing efforts.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-71db8351a5fc05414ae7ca04465dad58\">With Kartra, you can&nbsp;<a href=\"https:\/\/kartra.com\/feature\/video-marketing-software\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">upload your videos natively<\/mark><\/a>&nbsp;to the platform. The advantage of doing this (especially for your sales videos) is that you can track which leads have watched (or didn\u2019t watch) the video.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ac6e60bd53e54ac7e61fd1e472293e8f\">This allows you to improve your marketing videos to increase your conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-3-lead-scoring\">3. Lead Scoring<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-5dd1606b98ae836734ae24edbd1d11af\">Lead scoring systems aid businesses in prioritizing leads based on their conversion probability, ensuring effective resource allocation. By implementing lead scoring systems, businesses can save time and resources while improving their lead nurturing efforts.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-4f118371ac5913a3aa2556d1067147a5\">For example, on Kartra you can&nbsp;<a href=\"https:\/\/kartra.com\/feature\/lead-management-software\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">implement lead scoring<\/mark><\/a>&nbsp;based on:<\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-47d04e2f1568588121df0be36874d072\">\n<li>Each time a lead opens an email<\/li>\n\n\n\n<li>Each time a lead clicks no an email<\/li>\n\n\n\n<li>Each time a lead visits a page<\/li>\n\n\n\n<li>Each time a lead plays a video<\/li>\n\n\n\n<li>And lots more!<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-dd9a336e301a622e1b7c6c95ea62f01e\">The possibilities are endless\u2026<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-da14023083857411f53766b1a32fc622\">Lead scoring can help you send out special offers or reward your most loyal leads and customers.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ea00ad4d72cc11b24820d1cfd2c9a70f\">Best of all, this whole process can be automated!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-4-retargeting\">4. Retargeting<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-dae348c74d46fc74bdce3a9017cee4f7\">Retargeting is a form of online targeted advertising that is aimed at users who have already shown interest in your brand or products. You can set up retargeting ads on websites such as Facebook, Google, YouTube and even Adroll (if you want to appear on thousands of non-social media websites).<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-182d1452d89697950b931e9af81babe7\">It allows you to remind and persuade these potential customers to return to your website to complete a purchase or engage with your content.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f0d294067faa819bb1c022b13c77909d\"><strong>Top Tip:&nbsp;<\/strong>It often takes multiple touch points before a lead converts into a customer. So for best results, it\u2019s a good idea to implement multiple lead nurturing strategies in your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-5-customer-relationship-management-crm\">5. Customer Relationship Management (CRM)<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-2b11e64b88c0b7d57f145186ad5290b7\">Customer relationship management (CRM) is about understanding and managing your interactions with your customers. It\u2019s important because it helps you build strong relationships with your customers, which can lead to more sales.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-592d126c6d026fa0ba7891e9d335b27d\">However, managing these relationships can be challenging and time-consuming.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-5e60bcfb091eab9c694bb2b958afebc9\">That\u2019s why it\u2019s important to use a good CRM tool to help you do this.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-1c0878fd5477faf99aab3cce3a960ee5\">Kartra\u2019s CRM tool collects customer data and uses it to help you understand your customers better. It tracks a customer\u2019s interactions with your brand, giving you a clear picture of what they like and want.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-65fecc3e7dea00d786a661bc9e1209f3\">For example, I can see what pages of my website leads visit, whether they played any of my videos, which emails they\u2019ve opened and so on.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-04dc81636a0a56c9a4b6dede63edb2de\">This information is shown to you automatically without needing to update anything manually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-step-4-automate-customer-delivery\">Step 4: Automate customer delivery<\/h2>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1017\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-1024x1017.webp\" alt=\"\" class=\"wp-image-1905\" style=\"width:600px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-1024x1017.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-300x298.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-150x150.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-768x763.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-90x89.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-91x90.webp 91w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-1000x993.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-900x894.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-800x795.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-700x695.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-600x596.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-500x497.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-400x397.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-200x199.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch-100x99.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/happycouch.webp 1176w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3cfe3ecea0ceae27afae5b1115010e4b\">You might be thinking,&nbsp;<em>how does automating my customer delivery help me with winning new customers?<\/em><\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-59868b3f9c85be2271b432e52a6956d5\">Well, providing an amazing customer experience, can help you get more customers via referrals.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-9053b33bcd53fc72d9b8e2b824054bbc\">Here are some tips on how to do this:<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-1-automate-your-knowledge\">1. Automate your knowledge<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a3fedfa2897677d516c6a937abb0c6de\">If you sell some kind of one-to-one consulting or coaching service, chances are you\u2019ll probably end up repeating the same thing to multiple clients.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-e573c87da2fa8348ca21d333c0bf19e0\">That\u2019s why uploading your advice in the form of an&nbsp;<a href=\"https:\/\/kartra.com\/feature\/membership-sites\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">online course<\/mark><\/a>&nbsp;can make it easier for you and your customers to find the information they\u2019re looking for.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-2-payment-processing\">2. Payment Processing<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ae00157d92682655f431ee2b6d9f4694\">Still taking payments from clients manually? Using automated systems for payment processing can provide several benefits, including:<\/p>\n\n\n\n<ul class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-block-list wp-elements-e9ad4ca06151c5372c29ebcaee83bdf0\">\n<li>Bill your customers automatically each month (or as often as you like)<\/li>\n\n\n\n<li>Automatically remind customers to update their payment method if a payment fails<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-3-ai-support-bots\">3. AI Support Bots<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f144bbb0b312987e269d70a25e952ddc\">Another way to automate your customer experience is by using AI support bots. You can train AI bots on the data from your business. This then allows the AI support bots to provide automated customer support, conserving time and resources while enhancing customer satisfaction.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-e4e72e894351bd98a775f7ade745c124\">AI support bots, allowing you to provide immediate assistance and 24\/7 support to customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-4-affiliate-promotions\">4. Affiliate promotions<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6fdba652ba462c80395dc647184e3346\">Another great way to get new customers is to reward them each time they make a referral. You can do this by implementing an&nbsp;<a href=\"https:\/\/kartra.com\/feature\/affiliate-management-software\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">affiliate program<\/mark><\/a>.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-94a66a7171aae00f8bf58e02cbac0fd6\">In short, you can automatically reward members of your affiliate program for each successful new customer they refer to your business.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-9da65898acad2825065ebffdead053a6\">This type of referral program encourages your existing customers to refer you to more customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-font-size-24-font-size\" id=\"h-summary\">Summary<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1024x573.webp\" alt=\"\" class=\"wp-image-1908\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1024x573.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-300x168.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-768x430.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1536x859.webp 1536w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-90x50.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-150x84.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1400x783.webp 1400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1200x671.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-1000x559.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-900x503.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-800x448.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-700x392.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-600x336.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-500x280.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-400x224.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-200x112.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk-100x56.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/twotalk.webp 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a25f5b1ba80f3fa974d6081e34345b62\">In conclusion, marketing automation is a game-changer for businesses looking to save time, improve efficiency, and achieve better results. By automating lead generation, lead nurturing, and customer delivery, businesses can focus on growth and success.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-768416b9cf2b37e731ed164b8c3a64d2\">Don\u2019t miss out on the exciting opportunities available with marketing automation \u2013 start implementing these strategies today!<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h4 class=\"wp-block-heading has-font-size-22-font-size\" id=\"h-ash-davis-nbsp-is-the-ceo-amp-founder-of-nbsp-skyline-social\"><strong>Ash Davis<\/strong>&nbsp;is the CEO &amp; Founder of&nbsp;<a href=\"https:\/\/www.skylinesocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">Skyline Social<\/mark><\/a>.<\/h4>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-69ff332ee8d6f368d189d63860ee8da6\">For over 15 years, he has been helping business owners with lead generation. Ash specializes in helping businesses get high-quality leads, appointments and clients each month in an automated, scalable and profitable way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic.webp\" alt=\"\" class=\"wp-image-1945\" style=\"width:250px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-300x300.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-150x150.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-768x768.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-90x90.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-900x900.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-800x800.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-700x700.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-600x600.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-500x500.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-400x400.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-200x200.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Profile-Pic-100x100.webp 100w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-font-size-18-font-size\" id=\"h-about-kartra\">About Kartra<\/h4>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-638c779b59b8896f3ba67c82d8c39978\">This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably \u2013 from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit&nbsp;<a href=\"https:\/\/kartra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-blue-1-color\">kartra.com<\/mark><\/a><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section><div class=\"glide-spacer \"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine being able to win new leads and customers every day while you sleep.&nbsp; That\u2019s the power of&nbsp;automating your digital marketing! In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach that can revolutionize your workflow. In this article, I\u2019ll break down step-by-step how to automate the digital marketing side of your business. Key Takeaways Marketing automation utilizes software and AI to streamline repetitive and time-consuming marketing tasks Automated sales funnels with opt-in forms, lead magnets, and CTAs can convert visitors to clients with minimal manual effort. Promotional strategies such as blogging, YouTube content, and targeted paid advertising can be automated to drive traffic to sales funnels. Lead nurturing is enhanced&#8230;<\/p>\n","protected":false},"author":20,"featured_media":1904,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[23,27],"tags":[81,82],"post_folder":[],"class_list":["post-1901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funnels","category-marketing-strategy","tag-market","tag-scale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Automate Your Digital Marketing<\/title>\n<meta name=\"description\" content=\"In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Automate Your Digital Marketing\" \/>\n<meta property=\"og:description\" content=\"In the marketing world, time is a valuable asset, and tasks are plenty. Marketing automation is not just a time-saver but a result-driven approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Kartra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KartraOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-13T10:59:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T18:14:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/featured-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"901\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KartraOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@KartraOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/kartra.com\/#\/schema\/person\/d75201a78b1edb8a3ecc28610eb54716\"},\"headline\":\"How to Automate Your Digital Marketing\",\"datePublished\":\"2023-11-13T10:59:37+00:00\",\"dateModified\":\"2024-08-12T18:14:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\"},\"wordCount\":2304,\"publisher\":{\"@id\":\"https:\/\/kartra.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/featured-1.webp\",\"keywords\":[\"Market\",\"Scale\"],\"articleSection\":[\"Funnels\",\"Marketing Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\",\"url\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/\",\"name\":\"How to Automate Your Digital Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/kartra.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kartra.com\/blog\/how-to-automate-your-digital-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/featured-1.webp\",\"datePublished\":\"2023-11-13T10:59:37+00:00\",\"dateModified\":\"2024-08-12T18:14:09+00:00\",\"description\":\"In the marketing world, time is a valuable asset, and tasks are plenty. 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