{"id":1693,"date":"2024-02-26T09:44:20","date_gmt":"2024-02-26T09:44:20","guid":{"rendered":"https:\/\/kartra.com\/?p=1693"},"modified":"2025-01-08T14:35:38","modified_gmt":"2025-01-08T14:35:38","slug":"best-sales-funnel-software","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/","title":{"rendered":"Best Sales Funnel Software in 2025 &amp; the Features You Need"},"content":{"rendered":"\n<div class=\"glide-spacer \"><\/div><section class=\" ctn ctn-950   \"><div class=\"wrapper\">\n<p class=\"has-black-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6236b0d460b396e0f137f7a7bf92f687\">A high-performing sales funnel builder is an essential online marketing tool for every digital marketer or entrepreneur. Whether you\u2019re selling an online course, offering B2B services, or building a membership site, the best sales funnel software can dramatically increase conversion rates. Read on to learn about the most important funnel-building features and the top sales funnel tools of 2025.<\/p>\n\n\n\n<div class=\"glide-spacer \"><\/div><section class=\"gray-ctn ctn   \"><div class=\"wrapper\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-0247a8b27a033e49cc4945d2fc593631\" id=\"what-is-sales-funnel-software\">What is sales funnel software?&nbsp;<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-55a5c82310178d11c03e01c366b1860f\">A sales funnel is simply the sales process that converts potential customers into paying customers. Companies were nurturing new customers through the sales journey for decades before the internet existed.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3348bc34bdffdd62e0dfa7948f650ba2\">Funnel-building software streamlines and automates the process of moving customers through a digital sales pipeline. With software, business owners can sync and analyze each stage of the customer journey: from awareness, to interest, to decision. By measuring performance at each step, marketers can improve the campaign at any time.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b7a2d5569961bed491e55fb24886f3ca\">While it\u2019s possible to build a funnel manually by combining miscellaneous digital tools like web page builders and email software, an all-in-one sales funnel tool makes the process far more efficient and effective \u2013 converting a higher percentage of potential customers and maximizing sales.<\/p>\n<\/div><\/section><div class=\"glide-spacer \"><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--24-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"jumplink\" id=\"kartra\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-89ff33e54a65471f35f472e4b9c92a39\" id=\"bestKartra\">Kartra<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-1024x594.webp\" alt=\"\" class=\"wp-image-1695\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kartra-Funnel-Software-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-font-size-18-font-size\">Kartra is a comprehensive, all-in-one sales and marketing platform with a robust&nbsp;<a href=\"https:\/\/kartra.com\/feature\/sales-funnel-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales funnel builder<\/a>. Ideal for growing online businesses, Kartra\u2019s sales funnel features include advanced functionalities such as:<br><\/p>\n\n\n\n<ul class=\"wp-block-list has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c7a5f041790847449f37f13958124bfe\">\n<li>Funnel mapper and funnel simulator<\/li>\n\n\n\n<li>Drag-and-drop sequence builder&nbsp;<\/li>\n\n\n\n<li>Professional page templates<\/li>\n\n\n\n<li>Pre-built sales campaigns&nbsp;&nbsp;<\/li>\n\n\n\n<li>Comprehensive marketing analytics<\/li>\n\n\n\n<li>Native lead management software<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-3da05f4590a13c29731be1dadea06cc1\">Designed to minimize external integrations, Kartra comes with a significant number of native features. Business owners can build professional, no-code landing pages, set up advanced email automation sequences, process payments, and build every other part of a successful sales funnel \u2013 without having to stitch together multiple platforms.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"ActiveCampaign\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-4c022bf7b5e9fdfab58e0cce1ddd17e4\" id=\"bestAC\">ActiveCampaign<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-1024x594.webp\" alt=\"\" class=\"wp-image-1696\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ActiveCampaign-Software-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-bcd32066dce45d1ef73b00e32ece35e5\"><br>ActiveCampaign is primarily an email marketing platform with added CRM and sales functionalities that business owners can use to build automated workflows. ActiveCampaign users can build simple sales funnels with automated email sequences, landing pages, forms, and other standard elements of a buyer journey.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-568451394c049f7031a70967636b4362\">Business owners should note that this platform is not an all-in-one marketing tool or comprehensive funnel builder. ActiveCampaign requires third-party integrations for more advanced functionalities like checkout software and doesn\u2019t offer detailed sequence-building for more complex sales funnels.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"ClickFunnels\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-453e0c9c800725850286254e8573c3ef\" id=\"bestCF\">ClickFunnels<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-1024x594.webp\" alt=\"\" class=\"wp-image-1697\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ClickFunnels-Software-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-1b3d83d2c28cadcfc85d8a17e17313a2\"><br>ClickFunnels is a platform specifically intended for building sales funnels. With a no-code page builder, email marketing capabilities, and an array of pre-designed templates, users can quickly build automated funnels with this platform.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-8cc0c425643cf2f451596823fd399493\">The downside of ClickFunnels is that it\u2019s not a comprehensive sales and marketing tool. For example, ClickFunnels requires third-party integrations to incorporate video marketing or lead management software. Some users find that they don\u2019t get the customization options and native features they would prefer from a platform with a high subscription cost.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"ConvertKit\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-e53f1735b031f7a924262af5306c6a76\" id=\"bestCK\">ConvertKit<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-1024x594.webp\" alt=\"\" class=\"wp-image-1698\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/ConvertKit-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-1251c551cfb163b4c21baf343fed39c4\"><br>ConvertKit is a simple email marketing software geared toward helping content creators grow their businesses. It also offers basic funnel features such as a landing page and form builder, which creators can use to trigger automated sequences.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-70e7bb0a28a0e3fbf4a7c8b61c1d0739\">While ConvertKit is a helpful tool for email marketing, it doesn\u2019t offer advanced features that you\u2019ll find in all-in-one platforms or funnel-builders. ConvertKit users will find themselves paying for third-party integrations or needing tools like Zapier to scale their business \u2013 and they won\u2019t have access to an intuitive, detailed sales funnel builder.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"GetResponse\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-46bc67d33f069674f980963216d45154\" id=\"bestGR\">GetResponse<br><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-1024x594.webp\" alt=\"\" class=\"wp-image-1699\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/GetResponse-Software-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-2e94aff38745c625727536b2716775e1\">GetResponse is primarily known as an email marketing platform, but comes with additional marketing tools such as the Conversion Funnel functionality (previously called Autofunnel). Users can send emails, build website pages, and even host webinars on GetResponse \u2013 while building automated workflows that drive sales.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-31b43d4117c3e82d1438fd0944b7ab9a\">Unlike more robust all-in-one platforms, GetResponse is missing some native features \u2013 such as inbuilt e-commerce software. And some users find that the page and funnel builder don\u2019t have the same user-friendly interface and detailed customization options offered by more comprehensive platforms like Kartra.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"Kajabi\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-408d57ab97d2701356f47f3afbf94376\" id=\"bestKajabi\">Kajabi<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-1024x594.webp\" alt=\"\" class=\"wp-image-1700\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/Kajabi-Funnel-Software-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-36428f3211f48d739bdf5fb5c43ee39a\"><br>Kajabi is an all-in-one sales and marketing platform with a wide range of features. Kajabi users can set up automated email sequences, create landing pages and blog posts, and customize a variety of sales funnel templates. Unlike a more specialized platform like ClickFunnels, Kajabi offers a wide range of sales and marketing functionalities for selling digital products.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-52f5df26336a933b64a1466c7dbc91af\">However, there are several key features that Kajabi doesn\u2019t offer their users \u2013 such as native video and webinar hosting or the ability to sell physical products through their platform. These advanced functionalities require third-party integrations, limiting the complexity of your sales funnels and potentially driving up subscription costs.<\/p>\n\n\n\n<div class=\"jumplink\" id=\"Keap\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-2511f18a51cec7dd99a61fc52035d3ee\" id=\"bestKeap\">Keap<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-1024x594.webp\" alt=\"\" class=\"wp-image-1701\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-5-2.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-20360c749bc548067f72bdf2e4dfc16f\"><br>Keap (formerly Infusionsoft) is a marketing, sales, and CRM software for small businesses. Users can create landing pages and forms, keep track of contacts, and build simple, automated workflows that drive sales. Unlike more comprehensive platforms for online businesses, however, Keap is missing a number of advanced features.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a9ddb7f49ac8eb8616181100dc8b5692\">Video marketing, webinar hosting, and membership software \u2013 for example \u2013 would have to be integrated using third-party platforms. Growing businesses may find that Keap doesn\u2019t have the complexity and customization options they\u2019d prefer in a sales funnel builder.<br><\/p>\n\n\n\n<div class=\"jumplink\" id=\"Leadpages\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-df945eabc2572778a0b13e62ea185e7d\" id=\"bestLP\"><br>Leadpages<br><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"594\" src=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-1024x594.webp\" alt=\"\" class=\"wp-image-1702\" style=\"width:833px\" srcset=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-1024x594.webp 1024w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-300x174.webp 300w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-768x445.webp 768w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-90x52.webp 90w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-150x87.webp 150w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-1200x696.webp 1200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-1000x580.webp 1000w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-900x522.webp 900w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-800x464.webp 800w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-700x406.webp 700w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-600x348.webp 600w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-500x290.webp 500w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-400x232.webp 400w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-200x116.webp 200w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1-100x58.webp 100w, https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-1-3-1.webp 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f2035562c2f86939c94f832d49db3a47\"><br>Leadpages is a landing page and website builder that comes with hundreds of professionally designed templates. Users can create landing pages to attract customers, get contact information with lead forms, and track prospects with lead management software. Leadpages also integrates with email marketing platforms, so business owners can build simple automated sales funnels.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6e47d88004bb102bee43d8fa5b7b74ad\">Although Leadpages is a great solution for startups and small businesses who need a page builder, it doesn\u2019t offer the comprehensive features of an all-in-one platform and doesn\u2019t include a native sales funnel builder. Leadpages users would have to piece together a variety of marketing software tools to create advanced sales funnels.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-0cb94a819c4875ec4e451b5962b3dfa4\" id=\"comparing-the-top-sales-funnel-platforms\">Comparing the Top Sales Funnel Platforms<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b0c432b1e4c164b51fca43f60390f7f3\">See the main differences between 2025\u2019s top funnel builders in this chart:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes has-font-size-18-font-size\"><table class=\"has-black-color has-text-color has-link-color\"><thead><tr><th>Sales Funnel Software<\/th><th>Best For<\/th><th>Standard Plan Cost<\/th><\/tr><\/thead><tbody><tr><td>Kartra<\/td><td>Creating advanced sales funnels in an all-in-one marketing platform<\/td><td>$189\/mo<\/td><\/tr><tr><td>ActiveCampaign<\/td><td>Email marketing and simple workflows<\/td><td>$149\/mo<\/td><\/tr><tr><td>ClickFunnels<\/td><td>Integrating sales funnels with existing platforms<\/td><td>$247\/mo<\/td><\/tr><tr><td>ConvertKit<\/td><td>Email marketing for content creators<\/td><td>Based on subscribers<\/td><\/tr><tr><td>GetResponse<\/td><td>Email automation with basic marketing features<\/td><td>$48\/mo<\/td><\/tr><tr><td>Kajabi<\/td><td>Creating simple sales funnels in an all-in-one platform<\/td><td>$159\/mo<\/td><\/tr><tr><td>Keap<\/td><td>Basic sales, marketing, and CRM features for small businesses<\/td><td>$229\/mo<\/td><\/tr><tr><td>Leadpages<\/td><td>Creating websites and landing pages<\/td><td>$74\/mo<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-6a2082ecbe81016e375bb9a7e0ec71ef\">Sales funnel software is designed to work automatically. It\u2019s a set-it-and-forget-it, money-making machine. However, to get the best performance from your sales funnel tool, it\u2019s important to understand the features you\u2019ll use the most. Make sure any marketing platform you consider offers the following functionalities before you invest time and money in creating a complex funnel:<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-942669391a3b3e1242c29c928a76cb60\" id=\"funnel-mapping\">Funnel Mapping<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-0393d1e3634f555ddc4ceba1b8d33d38\">With a detailed funnel mapper, you can design effective, automated sequences in minutes. Create a visual plan of your funnel workflow as you plot each step of your marketing funnel, then run simulations of cost and revenue projections using a funnel simulator to understand the potential outcomes of each step. These advanced functionalities will help you visualize your way to a high-performing sales funnel.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-13b7daad099c9fe6686cd8399defc0ff\" id=\"pre-built-templates-and-done-for-you-campaigns\">Pre-Built Templates and Done-For-You Campaigns<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-913b0112d58b51829da3b2e0018b17f6\">Whether you\u2019re a beginner at building sales funnels or have done them for years, using ready-made, proven templates is a huge time saver. Quality templates include ready-to-use copy, designs and automations that streamline your funnel setup. Your time is much better spent keeping your campaign optimized!<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c2c758d4a514efaa383339d9e92a3f55\">But saving time on your workflow isn\u2019t the only benefit of using templates. Some of the world\u2019s top online marketers have uploaded their best campaigns to Kartra\u2019s marketplace, giving you access to \u201cplug-and-play\u201d marketing for your own online business. These proven templates provide a master course in digital marketing. Let your business profit from expertise that took years to acquire!<\/p>\n\n\n\n<div class=\"wp-block-group has-gray-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-gray-4-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-black-2-color has-text-color has-link-color has-font-size-18-font-size wp-elements-de05c0cba8be789e798dcad3ee0dc826\"><strong><strong><strong><strong><strong><strong><strong>Check out our Step-by-Step Guide on How to Build a Sales Funnel<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-default has-font-size-18-font-size\"><a class=\"wp-block-button__link has-text-align-right wp-element-button\" href=\"https:\/\/kartra.com\/blog\/how-to-build-a-sales-funnel\/\" style=\"border-width:4px;border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">READ NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-329f8fedbc370a943cf6d1d1109cc96d\" id=\"landing-page-builder\">Landing Page Builder<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-60df244030ce7b47d73cecdbe6046830\">Virtually all sales funnels include landing pages. A landing page (sometimes referred to as a squeeze page), is a dedicated page on a website that is designed to spark a specific action.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c0ff566d214992e61ad6a1a211101a5f\">Because landing pages are so frequently updated to improve SEO, a funnel software\u2019s website builder should have a drag-and-drop editor that makes it simple to create customizable landing pages. With pre-built landing page templates, you can have your page up and running quickly.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-8846146f575ef4515ef1936496feb652\">You\u2019ll also want to make sure the landing page builder includes a robust form builder. Forms are key to gathering information from potential customers on lead generation pages or checkout pages. They need to be easy to set up, have proper spam filtering, and integrate seamlessly with your email marketing platform.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-77ebb6753247d6f4c34c8224090c57fa\" id=\"email-marketing-automation\">Email Marketing Automation<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ff1acc300997d1c61dee29dce74cdeef\">Sales funnels use email automation and drip campaigns extensively, so robust email marketing capabilities are essential to high-quality funnel software.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-66aae72ef320fb7f6247b859117663db\">The best email campaigns include \u201ctriggers\u201d, so when a subscriber takes a specific action (like clicking a button, filling out a lead generation form, or visiting a particular page) they are automatically added to an email list. Email automation then sends a follow-up message to nurture them further down the sales funnel. Without autoresponder functionality, sales funnels have to rely on manual integrations with email service providers, creating a time-consuming task for team members.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-8055e4e19c7ce60e3b0fe21c401afea6\">It\u2019s important to understand that while many email marketing software brands claim to build out full funnels, they are often&nbsp;<em>just<\/em>&nbsp;designed and built around email autoresponder functionality. While this is a very important feature, it is not robust enough for multi-channel sales funnels, which require all the features on this list for optimized performance.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-b6e78edde01905bb08a27674af7cf655\" id=\"sequence-building\">Sequence-Building<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-629301448e728886ba9f2cc29f018285\">A sequence-building feature makes it easy to visualize your sales funnel and adjust your strategy. If a sales funnel software doesn\u2019t offer a drag-and-drop builder for sequences, prepare for hard work and frustration! While it\u2019s possible to manually connect a maze of email sequences and landing pages, this creates opportunities for error as layers of campaigns are added and updated.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-4302cbe98f2599eb654bdcdcfe25af4e\">With an integrated sequence builder, you can simply add, remove, or re-order events within the flow without having to reprogram all your original triggers. Want to share a webinar on-demand to follow up on a white paper that a visitor downloaded? Sequence mapping makes it easy to add a trigger that automates the right sequence for that prospective customer.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-86ad0a5410c85df27d241b9235e350a2\" id=\"native-lead-management\">Native Lead Management<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-a7b5d289956e149c4ba89e402c202ee1\">Lead management software is vital to organizing your sales and marketing efforts. Email addresses, purchase history, and a host of other information can be stored in each customer\u2019s profile \u2013 making it easy to identify and segment them. While most funnel builders will be able to integrate with a lead management system, funnel software with native lead management eliminates the need for additional subscriptions and streamlines the lead nurturing process.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-38e2c44df3e238af5f9adb4ce4e58b1e\" id=\"detailed-a-b-testing\">Detailed A\/B Testing<\/h3>\n\n\n\n<p class=\"has-font-size-18-font-size\"><a href=\"https:\/\/kartra.com\/blog\/how-to-a-b-test\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a>&nbsp;is a must-have feature to make sure your sales funnel is working. An A\/B test (sometimes referred to as split testing), tests two versions of a page, email, or online ad to see which one is more successful. The goal of an A\/B test is to improve performance and increase conversion rates.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-b7b9dc03fe5b352b5e71091e6d53d271\">&nbsp;A\/B testing is a common tactic for these campaign elements:<br><\/p>\n\n\n\n<ul class=\"wp-block-list has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-5f0d0b4d7dc1e6eabf4a9cf99c377c22\">\n<li class=\"has-font-size-18-font-size\">Ad creative<\/li>\n\n\n\n<li class=\"has-font-size-18-font-size\">Email sequences<\/li>\n\n\n\n<li class=\"has-font-size-18-font-size\">Landing pages<\/li>\n\n\n\n<li class=\"has-font-size-18-font-size\">Checkout pages<\/li>\n\n\n\n<li class=\"has-font-size-18-font-size\">Opt-in forms<\/li>\n<\/ul>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-c78430ca4ffde8fe3009aed631949895\">High-quality sales funnel software helps you set up and track detailed A\/B tests, and reports which version performs best so you can quickly optimize your campaign.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-7dd975fbb849daff201e664f03333261\" id=\"built-in-checkout-functionality\">Built-in Checkout Functionality<\/h3>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-f7db6a49fda7c15a6b013c0112e830b5\">Most sales funnels ultimately end in a purchase so it\u2019s smart to choose a sales funnel software with built-in checkout software. This will save you expensive integrations with a separate platform like Shopify or complex API hookups with raw payment processors. A native checkout feature allows customers to complete a transaction seamlessly and quickly without being taken to a third-party purchasing page.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-87447b10373f939a05882778aa535529\">You\u2019ll want to make sure the cart functionality integrates with multiple payment gateways for convenient, secure processing (such as Stripe, Square, and PayPal). Also look for one-click checkout and sales page templates that are pre-built to save you lots of time setting up forms.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-22-font-size wp-elements-a25b9a01253fc3c03fea1f80634f2eb1\" id=\"real-time-funnel-analytics\">Real-Time Funnel Analytics<\/h3>\n\n\n\n<p class=\"has-font-size-18-font-size\">Sales&nbsp;<a href=\"https:\/\/kartra.com\/feature\/marketing-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">funnel analytics&nbsp;<\/a>are used to track the series of actions each customer takes before completing a specific goal or conversion. An accurate, real-time sales funnel analysis helps identify friction points and shows you exactly where users are dropping off the conversion path.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ed03dd3918b70e91dbfd25a6ee3dfc62\">Most sales funnel software will provide analytical data on user behavior within the funnel elements created in the software itself. However, more advanced analytics tools will tap into your marketing channels across the entire web \u2014 including social media and digital ads \u2014 so you can understand user behavior at every step of the conversion path and invest in the highest-converting campaigns.<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-20b80339f3871c77e8a71fd39330c80c\">Sales funnel software that offers this native feature will show you important metrics like time to conversion, frequency, and conversions over time without the need for another app or program!<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color has-font-size-24-font-size wp-elements-165af32f8dde7f0132d84920bdf7e82b\" id=\"why-kartra-is-the-best-sales-funnel-software\">Why Kartra is the Best Sales Funnel Software<\/h2>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-1e3381ff23f32debec0f5d6382fb9039\">Kartra enables business owners to create powerful sales funnels in one integrated platform. With a full slate of native sales and marketing features, Kartra users don\u2019t have to pay for multiple subscriptions or piece together multiple software programs.&nbsp;<\/p>\n\n\n\n<p class=\"has-gray-3-color has-text-color has-link-color has-font-size-18-font-size wp-elements-ca67cc44502ff38ba272a6864a562a74\">Beginning with lead generation and continuing through customer retention, Kartra\u2019s features empower you to manage every part of the customer journey.<br><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-blue-1-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center has-blue-1-background-color has-background is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color has-font-size-22-font-size wp-elements-59d7da4fa6fbac4fbf11c72ccf39b6ea\"><strong><strong>Connect your entire sales pipeline with Kartra\u2019s all-in-one platform<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size is-style-white-button has-font-size-18-font-size\"><a class=\"wp-block-button__link has-text-align-left wp-element-button\" href=\"https:\/\/kartra.com\/feature\/sales-funnel-software\/\" style=\"border-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">READ NOW<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--48-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-gray-2-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-font-size-18-font-size\" id=\"about-kartra\">About Kartra<\/h4>\n\n\n\n<p class=\"has-font-size-18-font-size\">This blog is brought to you by Kartra, the all-in-one online business platform that gives you every essential marketing and sales tool you need to grow your business profitably \u2013 from sales pages and product carts to membership sites, help desks, affiliate management and more. To learn how you can quickly and easily leverage Kartra to boost your bottom-line, please visit&nbsp;<a href=\"https:\/\/kartra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">kartra.com.<\/a><\/p>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--20-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--36-pixels)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/section><div class=\"glide-spacer \"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A high-performing sales funnel builder is an essential online marketing tool for every digital marketer or entrepreneur. Whether you\u2019re selling an online course, offering B2B services, or building a membership site, the best sales funnel software can dramatically increase conversion rates. Read on to learn about the most important funnel-building features and the top sales funnel tools of 2025. What is sales funnel software?&nbsp; A sales funnel is simply the sales process that converts potential customers into paying customers. Companies were nurturing new customers through the sales journey for decades before the internet existed.&nbsp; Funnel-building software streamlines and automates the process of moving customers through a digital sales pipeline. With software, business owners can sync and analyze each stage of the customer journey: from awareness,&#8230;<\/p>\n","protected":false},"author":20,"featured_media":2011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[23],"tags":[81,82],"post_folder":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funnels","tag-market","tag-scale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Sales Funnel Software in 2025 &amp; the Features You Need<\/title>\n<meta name=\"description\" content=\"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Sales Funnel Software in 2025 &amp; the Features You Need\" \/>\n<meta property=\"og:description\" content=\"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Kartra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KartraOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T09:44:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-08T14:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Genesis Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KartraOfficial\" \/>\n<meta name=\"twitter:site\" content=\"@KartraOfficial\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Genesis Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\"},\"author\":{\"name\":\"Genesis Digital\",\"@id\":\"https:\/\/kartra.com\/#\/schema\/person\/d75201a78b1edb8a3ecc28610eb54716\"},\"headline\":\"Best Sales Funnel Software in 2025 &amp; the Features You Need\",\"datePublished\":\"2024-02-26T09:44:20+00:00\",\"dateModified\":\"2025-01-08T14:35:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\"},\"wordCount\":2306,\"publisher\":{\"@id\":\"https:\/\/kartra.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg\",\"keywords\":[\"Market\",\"Scale\"],\"articleSection\":[\"Funnels\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\",\"url\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\",\"name\":\"Best Sales Funnel Software in 2025 & the Features You Need\",\"isPartOf\":{\"@id\":\"https:\/\/kartra.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg\",\"datePublished\":\"2024-02-26T09:44:20+00:00\",\"dateModified\":\"2025-01-08T14:35:38+00:00\",\"description\":\"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features\",\"breadcrumb\":{\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage\",\"url\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg\",\"contentUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg\",\"width\":1200,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kartra.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Sales Funnel Software in 2025 &amp; the Features You Need\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kartra.com\/#website\",\"url\":\"https:\/\/kartra.com\/\",\"name\":\"Kartra\",\"description\":\"The All In One Marketing Platform\",\"publisher\":{\"@id\":\"https:\/\/kartra.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kartra.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kartra.com\/#organization\",\"name\":\"Kartra\",\"url\":\"https:\/\/kartra.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kartra.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/77836811581Logo_2x_1__1_.png\",\"contentUrl\":\"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/77836811581Logo_2x_1__1_.png\",\"width\":512,\"height\":540,\"caption\":\"Kartra\"},\"image\":{\"@id\":\"https:\/\/kartra.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/KartraOfficial\",\"https:\/\/x.com\/KartraOfficial\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kartra.com\/#\/schema\/person\/d75201a78b1edb8a3ecc28610eb54716\",\"name\":\"Genesis Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/kartra.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f12fdc005cf6bb3b621ad875661976442c6246015f83f9317d97df02071d699?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f12fdc005cf6bb3b621ad875661976442c6246015f83f9317d97df02071d699?s=96&d=mm&r=g\",\"caption\":\"Genesis Digital\"},\"url\":\"https:\/\/kartra.com\/author\/operationsgenesisdigital-co\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Best Sales Funnel Software in 2025 & the Features You Need","description":"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/","og_locale":"en_US","og_type":"article","og_title":"Best Sales Funnel Software in 2025 &amp; the Features You Need","og_description":"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features","og_url":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/","og_site_name":"Kartra","article_publisher":"https:\/\/www.facebook.com\/KartraOfficial","article_published_time":"2024-02-26T09:44:20+00:00","article_modified_time":"2025-01-08T14:35:38+00:00","og_image":[{"width":1200,"height":565,"url":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg","type":"image\/jpeg"}],"author":"Genesis Digital","twitter_card":"summary_large_image","twitter_creator":"@KartraOfficial","twitter_site":"@KartraOfficial","twitter_misc":{"Written by":"Genesis Digital","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#article","isPartOf":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/"},"author":{"name":"Genesis Digital","@id":"https:\/\/kartra.com\/#\/schema\/person\/d75201a78b1edb8a3ecc28610eb54716"},"headline":"Best Sales Funnel Software in 2025 &amp; the Features You Need","datePublished":"2024-02-26T09:44:20+00:00","dateModified":"2025-01-08T14:35:38+00:00","mainEntityOfPage":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/"},"wordCount":2306,"publisher":{"@id":"https:\/\/kartra.com\/#organization"},"image":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage"},"thumbnailUrl":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg","keywords":["Market","Scale"],"articleSection":["Funnels"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/","url":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/","name":"Best Sales Funnel Software in 2025 & the Features You Need","isPartOf":{"@id":"https:\/\/kartra.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage"},"image":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage"},"thumbnailUrl":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg","datePublished":"2024-02-26T09:44:20+00:00","dateModified":"2025-01-08T14:35:38+00:00","description":"Using the best sales funnel software can increase conversion rates. Check out our top-8 funnel building software and their must-have features","breadcrumb":{"@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kartra.com\/blog\/best-sales-funnel-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#primaryimage","url":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg","contentUrl":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/03\/unnamed-2-1-1.jpg","width":1200,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/kartra.com\/blog\/best-sales-funnel-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kartra.com\/"},{"@type":"ListItem","position":2,"name":"Best Sales Funnel Software in 2025 &amp; the Features You Need"}]},{"@type":"WebSite","@id":"https:\/\/kartra.com\/#website","url":"https:\/\/kartra.com\/","name":"Kartra","description":"The All In One Marketing Platform","publisher":{"@id":"https:\/\/kartra.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kartra.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kartra.com\/#organization","name":"Kartra","url":"https:\/\/kartra.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kartra.com\/#\/schema\/logo\/image\/","url":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/77836811581Logo_2x_1__1_.png","contentUrl":"https:\/\/kartra.com\/wp-content\/uploads\/2024\/04\/77836811581Logo_2x_1__1_.png","width":512,"height":540,"caption":"Kartra"},"image":{"@id":"https:\/\/kartra.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KartraOfficial","https:\/\/x.com\/KartraOfficial"]},{"@type":"Person","@id":"https:\/\/kartra.com\/#\/schema\/person\/d75201a78b1edb8a3ecc28610eb54716","name":"Genesis Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kartra.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f12fdc005cf6bb3b621ad875661976442c6246015f83f9317d97df02071d699?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f12fdc005cf6bb3b621ad875661976442c6246015f83f9317d97df02071d699?s=96&d=mm&r=g","caption":"Genesis Digital"},"url":"https:\/\/kartra.com\/author\/operationsgenesisdigital-co\/"}]}},"_links":{"self":[{"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/posts\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/comments?post=1693"}],"version-history":[{"count":0,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/posts\/1693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/media\/2011"}],"wp:attachment":[{"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/media?parent=1693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/categories?post=1693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/tags?post=1693"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/kartra.com\/wp-json\/wp\/v2\/post_folder?post=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}