{"id":1582,"date":"2024-01-18T10:22:26","date_gmt":"2024-01-18T10:22:26","guid":{"rendered":"https:\/\/kartra.com\/?p=1582"},"modified":"2024-11-20T04:21:08","modified_gmt":"2024-11-20T04:21:08","slug":"email-marketing-your-step-by-step-guide","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/email-marketing-your-step-by-step-guide\/","title":{"rendered":"Email Marketing: Your Step-by-Step Guide to Get Started"},"content":{"rendered":"\n
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What is Email Marketing?<\/h2>\n\n\n\n

Email marketing is a form of direct marketing that uses electronic mail (email) to communicate with an audience. In its broadest sense, every email you send to a potential or current customer is email marketing. You can use email to send advertisements, make sales, send subscribers to a website, and much more. Sending emails can also help you build loyalty, trust, and brand awareness.<\/p>\n\n\n\n

Understanding the Basics of Email Marketing<\/h3>\n\n\n\n

Email marketing is an important part of digital marketing because it gives you the ability to communicate directly with your subscribers. It involves crafting messages to meet your business goals.<\/p>\n\n\n\n

Why Use Email Marketing?<\/h3>\n\n\n\n

Firstly, in online marketing spaces email marketing is commonly referred to as the \u201cKing of ROI,\u201d and for good reason.<\/p>\n\n\n\n

You see, according to Constant Contact, every $1 spent on email yields a $36 ROI. Meaning if you spend $1,000 to grow your email list, you could earn $36,000 in revenue over time!<\/p>\n\n\n\n

Secondly, according to Invesp, turning an inactive subscriber into a customer is 5X cheaper than acquiring a brand new customer.<\/p>\n\n\n\n

But that\u2019s not all.<\/p>\n\n\n\n

In addition to helping you make and save a ton of money, email marketing is one of the most effective ways to:<\/p>\n\n\n\n