{"id":1555,"date":"2024-01-05T08:13:26","date_gmt":"2024-01-05T08:13:26","guid":{"rendered":"https:\/\/kartra.com\/?p=1555"},"modified":"2024-11-20T04:27:31","modified_gmt":"2024-11-20T04:27:31","slug":"gmail-and-yahoo-2024-email-authentication","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/gmail-and-yahoo-2024-email-authentication\/","title":{"rendered":"Gmail and Yahoo 2024 Email Authentication: Your \u201cTo-Do\u201d Checklist"},"content":{"rendered":"\n
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If you send marketing or promotional emails, you might have already heard about the big changes coming to the email authentication and delivery landscape in February 2024. Headed by Google and Yahoo, the industry is moving toward best practices that make it harder for spam and phishing to thrive.<\/p>\n\n\n\n

To help you prepare, we put together a checklist that addresses the major areas where you may need to take action. This article covers requirements that everyone can follow, but Kartra customers will have specific action items mapped out below.<\/p>\n\n\n\n

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KartraMail vs Third-party SMTP: Understanding the Difference<\/h2>\n\n\n\n

If you are a Kartra customer, it\u2019s important to understand the difference between handling DKIM records if you use KartraMail as your email gateway or a third-party SMTP integration.<\/p>\n\n\n\n

For KartraMail users, DKIM records will be generated in your Kartra account, so you can update your domain DNS (more on this later).<\/p>\n\n\n\n

For those using an integrated SMTP like SendGrid, the DKIM records will be generated through the SMTP account console. To put it simply \u2013 your DKIM records are provided by whichever service delivers your mail.<\/p>\n\n\n\n

Actionable Checklist for Email Authentication Updates<\/h2>\n\n\n\n

Follow these steps to understand how to comply with the new sender requirements and set up authentication for your domains.<\/p>\n\n\n\n

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1. Use a Custom Domain Email Address<\/h3>\n\n\n\n

A custom email domain is the name of your brand or website that you use to create email addresses for your company (eg. @abccompany.com). Using a custom domain email address as the sender for all outgoing emails lends credibility and is more recognizable to your recipients.<\/p>\n\n\n\n

Action Items<\/strong><\/p>\n\n\n\n