{"id":1258,"date":"2024-02-14T10:27:18","date_gmt":"2024-02-14T10:27:18","guid":{"rendered":"https:\/\/kartra.com\/?p=1258"},"modified":"2024-09-11T18:21:08","modified_gmt":"2024-09-11T18:21:08","slug":"email-marketing-examples","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/email-marketing-examples\/","title":{"rendered":"5 Proven Email Marketing Examples to Improve Your Growth Strategy"},"content":{"rendered":"\n
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There\u2019s only one way to say it: email marketing is critical for digital businesses. <\/p>\n\n\n\n

With all the noise online \u2013 social media ads, podcasts, websites \u2013 it\u2019s tough to stand out. But email can cut through it all. The real-life email marketing examples in this blog will demonstrate why.<\/p>\n\n\n\n

The fact is, email packs a major marketing punch. Experts say<\/a> every $1 you spend on emails generates $36 \u2013 $42 back. That\u2019s the best ROI of any marketing channel out there. <\/p>\n\n\n\n

But you\u2019ll only see those killer returns if you use email the right way. That\u2019s what this blog post is all about checking out smart email marketing strategies and how to make them work for you. Let\u2019s jump in with the best email marketing examples, so you can start wowing your subscribers and monetizing your list with confidence.<\/p>\n\n\n\n

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The Best Email Marketing Campaigns to Try<\/h3>\n\n\n\n

To fully realize the profitability of email marketing, it\u2019s important to send impactful emails consistently \u2013 without having to manually send them yourself. That\u2019s where email marketing campaigns come into play.<\/p>\n\n\n\n

An email marketing campaign isn\u2019t just an email newsletter. Rather, it\u2019s a series of emails designed to meet some goal, like: <\/p>\n\n\n\n

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  1. Welcoming recent subscribers (aka the welcome email sequence)<\/li>\n\n\n\n
  2. Hyping up a product (aka promotional emails)<\/li>\n\n\n\n
  3. Re-engaging folks who haven\u2019t opened your emails in a while (aka re-engagement emails)<\/li>\n\n\n\n
  4. Offering an additional, relevant product to customers (aka upselling emails)<\/li>\n\n\n\n
  5. Informing people about an upcoming webinar (aka webinar emails)<\/li>\n<\/ol>\n\n\n\n

    In the online world of business, how well you communicate and connect with your digital customers heavily impacts your growth. This is where email campaigns shine. These types of emails are intended to guide your subscribers on a journey, taking them from curious website visitors to loyal fans and customers.<\/p>\n\n\n\n

    Building Bonds<\/h3>\n\n\n\n

    Your emails can make your subscribers feel special, especially when you personalize your messages and show that you understand their needs. <\/p>\n\n\n\n

    Driving Engagement <\/h3>\n\n\n\n

    Through well-crafted campaigns, you can keep engagement up with valuable updates and deals. <\/p>\n\n\n\n

    Boosting Sales<\/h3>\n\n\n\n

    Of course, email marketing is also a powerful tool to drive sales, but the key is balancing promo content with valuable (and free) info. Now let\u2019s check out some email templates you can use to create your own effective email marketing campaigns.<\/p>\n\n\n\n

    Email Marketing Campaign Example 1: Welcome Emails<\/h2>\n\n\n\n

    Making a Great First Impression<\/h3>\n\n\n\n

    It\u2019s a great feeling when someone greets you warmly with a smile. That\u2019s the kind of welcoming energy you\u2019ll want to convey in your emails. Make new subscribers feel special instead of just saying a boring \u201chello.\u201d<\/p>\n\n\n\n

    These emails are great for lead nurturing, relationship building, and letting your new subscribers know what to expect next.  They\u2019re like a digital handshake. It\u2019s the first step to forming a connection with your leads and earning their trust.<\/p>\n\n\n\n

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    Managing Expectations<\/h3>\n\n\n\n

    Let your email subscribers know what they can expect from you when they join your email family. Will you send weekly tips, special offers, or insider secrets? Sharing this information not only prepares them for your emails, but it also helps you <\/em>figure out the kind of email content you want to create.<\/p>\n\n\n\n

    This welcome email copy from Food52 says exactly what the subscriber will be getting:<\/p>\n\n\n\n

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    And did you notice that little discount they threw in there? That\u2019s because\u2026<\/p>\n\n\n\n

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    A Small \u2018Thank You\u2019 Goes a Long Way  <\/h3>\n\n\n\n

    Who doesn\u2019t love a thoughtful gift? Whether it\u2019s a discount code, free eBook, or never before seen content, a little thank you gift can mean a lot.  <\/p>\n\n\n\n

    Here\u2019s another welcome gift email from Kate Spade:<\/p>\n\n\n\n

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    Welcome Email Hall of Famers: Two Approaches to the First Impression<\/h3>\n\n\n\n

    The Storyteller<\/h4>\n\n\n\n

    Picture a welcome email that shares the story of your brand, your journey, or how you created your product or service. Share the human side of your business.<\/p>\n\n\n\n

    reMarkable went this route:<\/p>\n\n\n\n

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    The Guide<\/h4>\n\n\n\n

    You could also guide new subscribers around your site, products, and services. It demonstrates your expertise and willingness to support them.<\/p>\n\n\n\n

    Omnisend takes this approach with their welcome email:<\/p>\n\n\n\n

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    Keep it light. Keep it bright.<\/h3>\n\n\n\n

    The welcome email tone should be positive and cheerful throughout. The email design should also feel light and friendly with readable fonts, like you\u2019re starting an easy conversation with someone new.<\/p>\n\n\n\n

    The layout should be simple and clean \u2013 use headings, bullet points, images, and other design elements to break things up and make it easy to read.<\/p>\n\n\n\n

    Pipcorn nails it with their welcome email:<\/p>\n\n\n\n

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    The welcome email is more than an intro.<\/h3>\n\n\n\n

    It sets the stage for what your subscribers can expect from you communication-wise moving forward, so make it genuine and helpful. And be your perfectly branded self! Your genuine personality could turn potential customers into new customers.<\/p>\n\n\n\n

    After welcoming someone, you\u2019ll eventually want to send promotional content. More on that next.<\/p>\n\n\n\n

    Email Marketing Campaign Example 2: Promotional Emails<\/h2>\n\n\n\n

    How to Write Promo Emails That Sell and <\/em> Keep People Reading<\/h3>\n\n\n\n

    Now it\u2019s time to walk the razor\u2019s edge that is the promotional email. These emails can spike your sales, but your subscribers will tune out if you send too many of them. Never fear: there\u2019s a way to find the right balance.<\/p>\n\n\n\n

    Picture a promo email that doesn\u2019t yell \u201cBUY NOW!\u201d but explains the benefits of a new product or service. After someone reads about all the value they\u2019ll get, they\u2019ll be more interested in buying without feeling like they\u2019re being \u2018sold\u2019: <\/p>\n\n\n\n