{"id":1250,"date":"2024-02-15T09:21:27","date_gmt":"2024-02-15T09:21:27","guid":{"rendered":"https:\/\/kartra.com\/?p=1250"},"modified":"2024-09-11T20:21:26","modified_gmt":"2024-09-11T20:21:26","slug":"how-to-create-a-webinar","status":"publish","type":"post","link":"https:\/\/kartra.com\/blog\/how-to-create-a-webinar\/","title":{"rendered":"How to Create a Webinar Your Audience Will Love"},"content":{"rendered":"\n
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Around 40% of webinar audiences convert to strong leads \u2013 so your webinar represents an excellent marketing opportunity to promote your products and services.1<\/sup><\/a><\/strong> Creating a great webinar event can be a daunting task for beginners, but it\u2019s well worth the effort to do it right!<\/p>\n\n\n\n

So where do you start? How do you create a webinar your audience will love? And how will you get people to attend? We\u2019re here to help with a step-by-step guide for planning, preparing, and marketing your first webinar to make it a success.<\/p>\n\n\n\n

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1. Set Your Objectives<\/h2>\n\n\n\n

Webinars typically serve one of three purposes: generating new leads, nurturing existing leads, or keeping current customers engaged with your brand. Before you start preparing the content itself, decide on the main objective of your webinar and think through how to meet and track that goal.<\/p>\n\n\n\n

For example, if your goal is to make 10 sales and the average conversion rate for webinars in your industry is 30%, you\u2019ll need around 33 attendees. But you\u2019ll have to factor in the attendance rate as well \u2013 after all, only about 40-50% of registrants typically show up to webinars.2<\/sup><\/a><\/strong> Thirty-three (attendees) divided by 45 (attendance rate percentage) and multiplied by 100 comes out to 73 registrations. Although the results won\u2019t match the formula perfectly, you need target goals to see the results you want from your webinar.<\/p>\n\n\n\n

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2. Define Your Target Audience <\/h2>\n\n\n\n

Most people go into webinar planning with a basic idea of the topic they want to cover \u2013 whether that\u2019s promoting a new product, helping parents handle conflict with their kids, or coaching entrepreneurs on how to start an online business. But for your webinar to be successful and high-converting, you need to make sure you\u2019re creating it for the right audience.<\/p>\n\n\n\n

Choosing the right subject matter for your audience requires knowing your audience in two ways:<\/p>\n\n\n\n